Paid Media Specialist, Digital
3 weeks ago
**Who We Are**
FTI Consulting is the world’s leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world’s leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.
At FTI Consulting, you’ll be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world’s leading experts in your field, you’ll be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
There’s never been a more exciting time to join FTI Consulting and this is where you will do the most exciting and fulfilling work of your career.
Are you ready to make an impact?
**About the Role**
In FTI Consulting's Strategic Communications segment, we provide our clients with a comprehensive view of strategic communications that leverages our integrated suite of services, including financial communications, corporate reputation, transaction communications and public affairs in all the major markets around the world.
**What You'll Do**
- Contribute to the strategy and implementation of digital campaigns for a variety of accounts across North America, including content creation, measurement and analytics, and paid media strategy and execution.
- Collaborate with other team members, including colleagues across other practices, on the research, execution, and measurement of integrated communication programs.
- Serve as one of the day-to-day practitioners on accounts, helping to project manage and deliver client work against timelines.
- Manage and launch paid media campaigns from start to finish, including budget planning, ad concepting, campaign trafficking, performance monitoring, and measurement.
- Participate in new business research and preparation of presentations.
- Assist with ongoing program measurement and lead campaign progress report development.
- Create deliverables for managers and project leads in a timely and efficient manner.
**How **You’ll** Grow**
Direct access to leadership with defined long-term career planning will ensure you continue to develop your skills as a paid media specialist. This position also allows the unique opportunity to partner with internal teams in various specialty areas to tackle a myriad of high visibility client challenges across industries. With an emphasis on a collaborative team approach, we all learn from each other as we share diverse perspectives and ways of working to best meet client challenges and continue to grow the firm.
**What You Will Need **To** Succeed**
Basic Qualifications
- 3+ years of experience managing paid digital and social campaigns in an agency, professional services or corporate environment
- Bachelor’s degree in Marketing, Communications or related field
- Ability to travel to clients and to FTI office(s) as needed
- Applicants must be currently authorized to work in the United States on a full-time basis; this position does not provide visa sponsorship
Preferred Qualifications
- Consulting and digital advocacy experience is a plus
- Experience in holistic digital strategy, including social media content development and paid media across relevant platforms and communications channels, including but not limited to Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, and similar channels.
- Experience with custom data targeting and data platforms (LiveRamp, etc.), ad buying platforms, influencer marketing and traditional media buying
- Strong communications skills, including ability to successfully contribute to a fast-paced team environment and to be responsive to ever-changing sector and client needs.
- Ability to conduct research and contribute to development of client-ready recommendations.
- Experience gathering and analyzing social media conversation data to derive insights and tell a story.
- Knowledge of and experience with digital and social media measurement tools (e.g. Brandwatch, Sprinklr, Google Marketing Platform, Adobe Experience Cloud, Facebook Insights, etc.)
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**Our Benefits**
Our goal is to support the well-being of you and your families—physically, emotionally, and financially. We offer comprehensive benefits such as the following:
- Competitive total compensation, including bonus earning potential
- Full package of benefits plans, including medical, dental, and vision coverage along with life and disability insurance
- Generous paid time off
- Company matched 401(k) retirement savings plan
- Potential for flexible work arrangements
- Generous paid parental leave and flex return support
- Family care benefits, including back-up child
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