Svp, Membership, Marketing,

Senior Vice President, Membership, Marketing, and Sales
- **REPORTING RELATIONSHIP**:
Chief Product and Services Officer/SVP, Membership, Marketing, and Publishing

**BASIC FUNCTIONS**:
Provide strategic guidance and leadership in the development and execution of comprehensive membership, marketing, and sales strategies to enhance member value and engagement and achieve revenue targets. Oversee and direct the alignment of member and marketing/sales initiatives across the AAP.

**DUTIES AND RESPONSIBILITIES**:

- Support the Board of Directors (Board), the Executive Committee, the CEO, and relevant Advisory Committees to the Board on membership and marketing initiatives, and other operational matters as needed. Assist the CEO in preparing reports and communicating organizational performance to the Board.
- Lead and direct the development and implementation of business plans and comprehensive marketing and sales strategies to support organization wide products and services, including membership, book and journal publications, the AAP National Conference & Exhibition, and other in-person and online educational activities. Identify, implement, and evaluate opportunities for revenue growth and business development.
- Develop and oversee implementation of innovative pilot programs that test new strategies to grow membership and member engagement, including trainees, early career and senior physician members, and other targeted member groups as needed.
- Oversee membership dues strategy and recommend rate changes and/or alternative structures based on competitive data analysis and AAP membership trends. Ensure timely and effective dues billing distribution and collection.
- In collaboration with the AAP senior leadership team and other relevant staff, establish effective branding and public relations strategies. Ensure consistent messaging across all programs and marketing channels to reinforce and raise visibility of AAP brand(s). Ensure robust and appropriate presence of AAP products and services on media venues (e.g., websites, Facebook, X, blogs, YouTube).
- Oversee initiatives that support AAP chapter development and growth and ensure collaborative partnerships are maintained between chapters and the national office. Oversee the Annual Leadership Conference and the Executive Directors’ Meetings.
- Develop and manage assigned annual budgets, including sales and margin objectives. Monitor budget projections and make recommendations for plan adjustments to ensure financials are met or exceeded.
- Direct the evaluation and execution of new sales programs to effectively manage and grow domestic and international sales. Ensure terms and conditions of sales for AAP products and services are compliant and compatible with industry standards and financial goals.
- Lead market research efforts to evaluate feasibility of new products and services.
- Supervise and mentor assigned staff. Encourage a work environment that promotes inclusion and belonging of all staff. Support ongoing staff development, help set objectives, evaluation performance, and promote and enhance staff capacity in skills necessary to achieve goals. Ensure staff operate in a fiscally prudent manner, maintain confidentiality, operate with the highest ethical standards, and provide excellent service to members and volunteers.
- Oversee negotiations and administration of contracts for assigned products and services. Oversee and direct new Affinity programs to grow revenue and enhance member value.
- Maintain strategic alliances with medical society and association communities and ensure competitive “best practices” in AAP membership and marketing initiatives.
- Perform other duties as assigned.

**REQUIRED QUALIFICATIONS**:

- Bachelor’s degree in marketing, business, or related discipline
- At least 10 years’ related experience in non-profit association management overseeing membership and marketing/sales initiatives, including some experience in the health care environment
- A proven track record of synthesizing data into actionable business plans and outcomes resulting in increased membership and revenues
- Strong business and financial acumen with demonstrated knowledge and experience in pricing models, budgeting, and expense control
- Exceptional written/verbal communication, interpersonal, and diplomacy skills, with the ability to build and maintain effective relationships with diverse stakeholders and engage in successful negotiation, collaboration, consensus building, and conflict resolution
- Strategic and innovative thinker with the ability to solve problems and execute initiatives
- Skilled in leadership and developing staff, as well as promoting and maintaining a positive and cooperative team-oriented work environment, with a commitment to equity, diversity, and inclusion
- Strong technical acumen and analytical skills with proficiency in Microsoft products and the ability to learn and integrate new and emerging technologies to simp