Communications Manager

6 days ago

Alexandria, United States Visit Alexandria Full time

**Job Title**: Communications Manager

**Reports To**: Director of Communications

**About Alexandria, Virginia**

Alexandria, VA, is a must-visit destination that has been among _Travel + Leisure_’s “Best Cities in the U.S.” for the past 2 years and _Condé Nast Traveler’s_ top 5 “Best Small Cities in the U.S.”for 6 consecutive years, among a breadth of national accolades. A welcoming weekend escape on the Potomac River, just minutes from Washington, D.C., Alexandria was founded in 1749 and boasts the nation’s third oldest historic district. Stroll Old Town Alexandria’s King Street mile to find more than 200 independent restaurants and boutiques plus intimate historic museums and new happenings at the waterfront. Explore vibrant neighborhoods beyond Old Town, trace George Washington and the Founding Fathers’ footsteps and follow the stories of Black Americans who shaped the history of Alexandria and the United States.

**About the Communications Team**

This is a fantastic opportunity to join Visit Alexandria’s award-winning communications team, recipient of the 2024 top national award from the Public Relations Society of America (PRSA) for “Best In-House Team” among nonprofits/associations. The team has pioneered strategic integrated communications strategies to propel Alexandria from a regional extension of D.C. into a national destination in its own right, helping the city yield a record $81 million consumption tax revenues in Fiscal Year 2023. The three-person, women-led team manages a breadth of content, aligning tactics across various organizational mediums including photo and video content, media relations, website, marketing and social media. Join us in uncovering the latest newsworthy stories and trends, crafting well-written, captivating pitches and press releases and offering responsive, at-the-ready service to media and partners.

**About Visit Alexandria**

Visit Alexandria is the nonprofit tourism marketing organization for Alexandria, Virginia, promoting Alexandria, Virginia, as a premier destination for leisure and business travel. The organization has 450 members, a $5 million budget and 15 employees. Visit Alexandria has built a strong staff and key partnerships with peer organizations and City departments to accomplish its mission. It is guided by a board of 15, representing a diverse range of industry sectors, expertise, race, age, gender and neighborhood.

**Benefits and Culture**

**Essential Duties and Responsibilities**
- **Content Planning and Project Management**:_
- Plays a key role in Visit Alexandria’s content team, developing story ideas and priorities, and contributing to timeline decisions
- Acts as right-hand person for Director of Communications in supporting the execution of communications strategies and project management
- Manages PR timeline and meets regularly with Director of Communications and PR agency of record
- Organizes communications and content production timelines for Visit Alexandria’s major events and member promotions including Portside in Old Town Summer Festival, Alexandria Holiday Boat Parade of Lights, Scottish Christmas Walk Parade, Alexandria Restaurant Week(s) and Summer Sidewalk Sale
- Supports Director of Communications on editorial development of the Visitor Guide, working closely with Visit Alexandria’s membership team and publisher
- **Media Relations**:_
- Collaborates with Director of Communications on media relations strategies and cultivates strong destination storytelling with top-tier journalists across the local, D.C. regional, national and international media landscapes
- Manages and executes media relations tasks including but not limited to PR calendar management, press release development, pitch development, gathering photo/video assets for press and broadcast interview organization
- Supports PR agency on organizing and hosting travel writer visits, giving walking tours of Old Town and meeting with press during hosted media visits, on an as needed basis
- Works closely with membership team on the events press release compilation and review process
- Communicates with members and stakeholders regarding press opportunities, including but not limited to gathering information for press releases
- Tracks coverage utilizing Google Alerts and Critical Mention, by proactively reviewing sites and publications, and by maintaining a list of upcoming coverage to seek out following interaction with writers/editors/producers
- Supports Director of Communications on broadcast media opportunity staffing and speaking engagements
- Works regularly with partners including Virginia Tourism Corporation and Capital Region USA (CRUSA) on international media group press trips and individual press trips
- Serves as member of the Northern Virginia Tourism Partnership (NVTP) PR committee and responsible for attending annual media missions in target markets (i.e. New York City, Canada and others, as applicable)
- **Website Suppor

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