Media Creative Specialist
4 weeks ago
TORCHSTAR CORP is the leading distributor of the lighting industry and a full spectrum illumination solution provider in the U.S. As a provider of customized supply chain solutions, the company serves customers in many B2B and B2C market segments including industrial lightings, commercial lightings, remodeling, residential lightings, and specialty lightings. Founded in 2009 and headquartered in Los Angeles, TORCHSTAR serves more than 8,000,000 customers through a footprint of 1700+ professional products.
If you want to make an impact and participate in building the next trending brand with excitement, this is the right place for you.
**Job Description**:
This position is responsible for achieving company branding goals by bringing sufficient qualified social media traffic from followers and engagement increase through social marketing campaigns on Tiktok, InstagraM/Facebook, Youtube and other mainstream social media.
**Responsibilities**:
- Ability to develop and implement a corporate social media strategy- Encourage greater social media participation- Build and execute social media strategy through research, benchmarking, messaging, and audience identification- Write, develop, and strategize online content production and scheduling- Generate, edit, publish, and share content daily (original text, images, video, and HTML)- Build meaningful connections and encourage community members through dialog and messaging- Moderate user-generated content and messages appropriately, based on company and community policies- Run tests to understand how campaigns can be improved and to build best practices- Contribute to regular reporting to measure community initiatives' success and inform future strategies
Qualifications:
- Proficiency in managing social media channels, with a focus on TikTok- Proven experience in video and photo content creation, with a portfolio showcasing relevant work- Strong understanding of digital media techniques, including video editing, graphic design, and photo editing- A deep passion for content and a thorough understanding of trends, and creator fan bases- Demonstrable success and proven track record in improving followers and engagement on Tiktok, Instagram, Facebook, and YouTube- Creative and good communication skill- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics and video design experience is not required but is considered a plus)
Benefits Offered:
- Paid Vacation Leave- Paid Sick Leave- Group Health Insurance- Dental Care, Vision Care- 401(k)- Life Insurance- Employee Discount- Gas Reimbursement
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