Health Care Professional

3 weeks ago

Plainsboro, United States Novo Nordisk Full time

**About the Department**

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

**The Position**

The HCP / KOL Strategist will be a critical driver in shaping an insights-driven HCP marketing strategy and KOL engagement strategy, overseeing speaker program and omnichannel execution, and measuring marketing effectiveness. They will support development of the HCP strategy, as well as HCP related strategies on KOL engagement and early market education. This role will also support in seeking to find a competitive edge and differentiation in NNI HCP/KOL strategies, setting high standards, and establishing/maintaining a proactive market leadership position. This role will drive collaboration across functions to optimize customer engagement as well as ensure a consistent brand/therapeutic area vision and message.

**Relationships**

Reports to HCP / KOL Strategy Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, other relevant NNI departments, and external stakeholders to ensure alignment of customer and brand/therapy area objectives and strategies, effective execution of HCP experience strategies, KOL engagements, and transparent communications outside the department. Ensures consistency of brand/therapy area vision and messaging across all touchpoints.

**Essential Functions**
- Brand Objectives: Supports development of the pre-launch / launch /inline HCP-related brand/therapy area strategic objectives, HCP activation and experience strategy, including prioritization of HCP needs & opportunities across TAs, and HCP segmentation
- HCP Journey Mapping: Collaborate with cross-functional teams to conduct in-depth analysis and mapping of HCP journeys, identifying key touchpoints, and opportunities for enhancing the HCP experience throughout the treatment lifecycle
- Insights Gathering: Garner insights through market research from HCPs/KOLs to inform differentiating and competitive marketing strategies and KOL engagement activities
- Target Segment Identification: Utilize market research and data analysis to identify and define specific HCP segments. Develop targeted strategies to address the unique needs, preferences, and challenges of each segment
- Omnichannel Experience Strategy: Translate brand/therapy area objectives to develop innovative, insights-driven HCP omnichannel branded and TA unbranded market development strategy to support brand/therapy area development and HCP activation efforts. Collaborate closely with cross functional teams to uncover insights into HCP needs, preferences, and behaviors and translating them into a comprehensive HCP engagement plan - effectively integrating across multiple tactics and channels. Ensures alignment of brand/therapy area positioning, messaging and overall objectives
- KOL Engagement and Early Market Education: Support design and execution of KOL engagement strategies to build advocacy and support for brand/ upcoming launches. Lead early market education initiatives to prime the market and generate brand/therapy area awareness among HCPs
- HCP/KOL Interaction and Communication: Assist HCP/KOL Strategist in facilitating scientific communication between internal stakeholders and KOLs to ensure a mutual understanding of NNI products, pipeline, and emerging healthcare trends
- Learning Event Coordination: Coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand/therapy area knowledge, and engagement with KOLs
- Stakeholder Management: Manage relationships with key internal and external stakeholders, including KOLs, agencies, and partners. Facilitate collaboration and information exchange to enhance HCP engagement strategies. Build rapport and credibility with external customers
- Performance Metrics and Reporting: Establish key performance indicator

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