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Social Media Strategist
2 weeks ago
**Position Title**: Social Media Strategist
**Location**: Jersey City, NJ
**Department**: Marketing
**Position Overview**:
**Key Responsibilities**:
**Strategy Development**:
Develop and implement a comprehensive social media strategy aligned with our business goals.
Conduct market research to identify target audiences and key social media trends.
Create and manage social media content calendars.
**Community Engagement**:
Engage with our online community, responding to comments, messages, and inquiries in a timely manner.
Foster positive relationships with followers, influencers, and other stakeholders.
**Advertising and Promotions**:
Plan and execute social media advertising campaigns.
Monitor and optimize paid social media campaigns to ensure maximum ROI.
**Collaboration and Innovation**:
Stay up-to-date with the latest social media best practices, trends, and technologies.
Propose new ideas and concepts for social media content and campaigns.
Collaborate with designers, copywriters, and other team members to create high-quality content.
**Qualifications**:
In-depth knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.).
Strong understanding of social media KPIs and analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
Excellent verbal and written communication skills.
Creative thinking and problem-solving skills.
Ability to work independently and as part of a team.
Strong organizational skills and attention to detail.
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