Social Media Manager

1 month ago

Santa Ana, United States First American Financial Corporation Full time

**Who We Are**:
**What We Do**:
This person will be the primary source of expertise on social platform best practices, staying current on trends to integrate them into the company's marketing strategy. They will provide informed recommendations and innovative ideas for social media, contributing to the company's holistic marketing approach.

**What You'll Do**:
**Campaign Planning and Execution**
- Bring brand positioning to life through social: Execute social marketing framework for enterprise campaigns and initiatives. Understand local market objectives and priorities to customize for local usage and optimization.
- Develop, execute, and manage community growth and engagement strategy in alignment with brand objectives across multiple social media channels using organic and paid tactics.
- Work with corporate and divisional marketing teams to brainstorm and develop content and campaign ideas from the ground up.
- Maintain campaign and content calendars and ensure content approval process is followed.
- Executes enterprise-wide social campaigns in alignment with corporate social strategy.

**Social Content Development**
- Creates content that aligns with audience, brand, campaign and/or channel strategies.
- Demonstrates excellent writing/editing skills by creating original content and campaigns that are engaging, concise, and aligned with social and ad platform best practices.
- Works with the internal creative agency to produce visual elements to support social messages.
- Use social strategy (including brand voice & style guides) to plan content that will reach and resonate with target audiences conducting A/B testing.
- Develop toolkits, resources, and templates to help business unit marketing teams understand social channel nuances and drive efficiencies in the content creation process.
- Ability to produce and curate various content material and formats appropriate for enterprise, divisional, and employee-level distribution, cultivating engaged social audiences.
- Proactively seek ways to innovate based on social platform capabilities and strengths.

**Community Management**
- Manage corporate social channels including LinkedIn, Facebook, Instagram and YouTube.
- Monitor community discussions daily, route customer inquiries accordingly, and engage to ensure First American provides a responsive online presence.
- Partners with internal stakeholders including customer service, sales, marketing, PR and legal to effectively handle social mentions through to resolution in a timely manner.
- Track community activity/metrics and identify opportunities to improve the channel experience for our audiences.
- Serve as the SME for social media channels and the community platform (Sharepoint).

**Social Media Reporting**
- Tracking community engagement, activity, and content performance via social media analytics.
- Continuously monitor and report organic and paid content performance, fine-tuning tactics to optimize engagement and customer experience.
- Prepare reports to deliver insights regularly (weekly, monthly, quarterly, ad hoc) that guide content development, engagement practices, amplification efforts, business actions, audience trends, competitive information, and ongoing community management improvements.

**Best Practices and Training**
- Share our social marketing best practices across the enterprise by influencing and teaching from the center. Work on becoming a trusted adviser to the divisional teams and a go-to resource for best-in-class social marketing and platform execution.
- Work alongside the Sr. Digital Marketing Manager to develop social media training and deliver it to First American employees, teaching and presenting in a digestible manner.

**What You'll Bring**:

- 3+ years of social media experience in a B2B environment in marketing, communications or related field.
- 2+ years working with various social media technology stacks (employee advocacy, social media management solutions, business manager, paid advertising, etc.)
- Influence/Inspire in Relationship Building: This role is one of influence, and we need a graceful communicator to bring their confident and humble social media expertise when interacting with business unit teams. Building trusting relationships is essential to continually providing value.
- Proven experience implementing social marketing campaigns for big brands. This person will have shown the ability to work with the culture of big, complex organizations.
- Creative thinking - ability to develop, edit and proofread content. Writing samples will be requested.
- Strong technical understanding of and interest in the major social media channels along with their best practices in a business setting including LinkedIn, Facebook, Instagram and YouTube.
- Exercises good judgement - ability to quickly assess a situation for risk and escalate/involve others before making decisions.
- Ability to adhere to marketing and brand guidelines.
- Efficient Organization and Flawless

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