Marketing Associate
4 weeks ago
**Marketing Associate - Surgery. College of Medicine**
**Hiring Department**: Surgery
**Location**: Chicago, IL USA
**Requisition ID**: 1025070
**Posting Close Date**: May 22, 2024
**About the University of Illinois Chicago**
UIC is among the nation’s preeminent urban public research universities, a Carnegie RU/VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI). Through its 16 colleges, UIC produces nationally and internationally recognized multidisciplinary academic programs in concert with civic, corporate and community partners worldwide, including a full complement of health sciences colleges. By emphasizing cutting-edge and transformational research along with a commitment to the success of all students, UIC embodies the dynamic, vibrant and engaged urban university. Recent “Best Colleges” rankings published by U.S. News & World Report, found UIC climbed up in its rankings among top public schools in the nation and among all national universities. UIC has nearly 260,000 alumni, and is one of the largest employers in the city of Chicago.
This is a full-time and benefits eligible position. UIC offers competitive salaries commensurate with experience. In addition all full time benefits eligible positions include a comprehensive benefits package which include; Health, Dental, Vision, Life, Disability & AD&D insurance, a defined benefit pension plan as well as paid leave which includes; Vacation, Holiday and Sick. In addition we offer tuition waivers for employees and dependents. Click for a complete list of Employee Benefits.
**Description**:
The department of Surgery would like to hire a Marketing Associate. With the advent of the pandemic and reduced in-person engagement, the Marketing Associate will be tasked with developing solutions for communicating departments' programs and events with students and the campus community in a virtual world. The increase in virtual programming and a significant need for a more robust digital presence has required our marketing and communication efforts to develop transformative effective digital campaigns (including an expansive digital display, social media, and web presence) to support our students in their journey to developing and achieving their full potential on campus and beyond.
**Duties & Responsibilities**:
- Assist with development and implementation of marketing plans for university departments; assists with determining most effective methods for marketing and communications activities for departments; and interfaces with members of university media and media-related departments.
- Develops and maintains social media presence on social networking sites; writes, edits, and manages all social media-related content for consistency across all platforms. Reviews pre-existing social media posts, refine the study’s branding, and create optimized ad campaigns. Analyzes and reports on social media activity and makes recommendations. Assists with managing student staff projects.
- Assists with periodic marketing research; assists in the development, implementation and tracking of marketing and communications strategies and branding initiatives. Tracks and implements online marketing trends. Collects and reports on various marketing data to reveal insights and impact of efforts. Researches social media trends and hashtags that relate to our target audience’s interests. Monitors analytics and metrics to gauge success of social media posts and ad campaigns
- Responsible for continued knowledge gathering on marketing, digital and social media, and related industries, as well as project management and direct customer interface support.
- Lead and manage marketing projects, primarily building capacity within existing study team members to execute marketing projects
- Create a social media content calendar for various channels, planning and scheduling posts in advance
- Build capacity within study team to maintain social media calendar
- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
- Create, manage, and publish original and high-quality content across various social media platforms
- Analyze data and metrics to create campaign reports on web traffic, user engagement, and ROI
- Manage all company social media accounts to ensure relevant, up-to-date content
- Collaborate with study leadership to identify marketing priorities
- Perform other related duties and participate in special projects as assigned.
**Minimum Qualifications Required**:
- Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
- One (1) year (12 months) of professio
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