Associate Director, Social Media
2 weeks ago
The Associate Director, Social Media leads the university's social media strategy, overseeing content, engagement, and crisis response on the primary social channels, while also guiding social governance and training across the institution. The incumbent tracks and monitors engagement with external audiences on a 24/7 basis, exercising broad discretion and judgment to respond on the university's behalf and positions the institution to preserve and elevate its reputation.
**Position Specific Responsibilities/ Accountabilities**
Serve as the lead content strategist of the university's social media platforms. Craft and execute a comprehensive social editorial calendar that reaches target audiences, achieves brand message balance, drives marketing and promotional campaigns, and advances the university's strategic priorities. Craft, review, edit, and recommend promotional and informational campaigns, social media posts, and other marketing and communications products (including, but not limited to videos, photos, visual elements, etc). Ensure the integrity, high quality, and consistency of the university
- 's voice, style, narrative, visual identity, and brand. Optimize content plans for various social platforms. (30%) Serve as the institution's thought leader on social media strategy. L ead campus-wide social media governance and operations. Advance policies, procedures, and best practices that improve social media strategy across campus. Chair the university's social media content producers
- ' group. Lead workshops and trainings for social media content creators and campus leaders. Cultivate and steward relationships with key stakeholders, build consensus to achieve successful outcomes, and promote a culture of transparency, collaboration, and creativity. (20%)
- Direct and manage assigned personnel. Hire, supervise, and train personnel, including a full-time social media associate, work-study students, freelance partners and third-party vendors, to provide services necessary to carry out business functions and fulfill responsibilities. Coach team members to maximize creativity, productivity, service orientation, transparency, and effectiveness. (15%)
- Lead social listening efforts; identify and track trending daily news topics of potential relevance, monitor university social channels, and respond/act on a 24/7 basis to ensure the university is positioned optimally. Collaborate with Public and Media Relations teams and university leadership and recommend response strategies. (15%)
- Manage and support a data-driven and evidenced-based decision-support environment. Collect, review, analyze, and evaluate data metrics and analytics to inform strategy and measure performance. (10%)
- Collaborate with colleagues to bring social media campaigns, strategy, and activations into events and experiences (5%)
- Pursue thought leadership on marketing and communications topics by staying abreast of emerging trends, developing professional contacts with colleagues, attending professional development engagements, and delivering presentations to inform, educate, and inspire. (5%)
- Perform other duties as assigned or requested.
**Loyola Marymount University Expectations**
Exhibit behavior that supports the mission, vision, and values of the University. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct. Demonstrate a commitment to outstanding customer service.
The incumbent must have the ability to manage complex projects with dependencies, deadlines, budgets and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of assigned projects. The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs. The incumbent is able to work effectively and independently with internal and external constituencies. The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.
**Qualifications/Experience**
Typically a bachelor
- 's degree in marketing, communications, or business management or equivalent experience. Incumbent will be expected to continue upgrading knowledge, skills and abilities needed to stay abreast of best practices and industry trends.
- Minimum of two years of experience directing and managing an institutional social media presence with significant engagement and followership. Experience in higher education, social media focused-role preferred.
- Ability to work effectively and independently with internal and external constituencies and with professionals of varied disciplines to accomplish tasks and projects.
- Demon
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