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Manager, Product Marketing Strategy

2 months ago

Universal City, United States NBCUniversal Full time

**Company Description**
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

**Responsibilities**:

- ** Go-to-Market Strategy**: Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Peacock holistically and for individual features.
- ** Cross-functional Collaboration**:Build and manage relationships across product management, brand marketing, legal, creative, and operations teams to execute impactful campaigns. For specific features/campaigns, you will partner cross-functional teams to help understand and execute upon the end-to-end customer experience, and work with creative and operations teams to build asset toolkits that help channel marketing teams market our features in a consistent way.
- ** Campaign Execution**: Write marketing briefs for feature go-to-market plans and partner with the channel marketing, product, analytics and creative teams to develop robust and coordinated launch plans, ensuring a seamless execution of those plans.
- ** Industry Research**: Oversee competitive intelligence, mining the industry (in-category and out-of-category) for trends and opportunities

**Qualifications** Qualifications**:

- 3+ years Product Marketing experience, or in a related role
- Comfortable navigating and using an analytics platform (e.g. Adobe, Google, etc.)
- Excellent organization, communication, facilitation, and presentation skills, including the ability to clearly and concisely articulate complex concepts for various audiences.
- Should be comfortable putting meeting agendas together, sharing recaps, and assembling and presenting decks to keep cross-functional projects moving
- Strong attention to detail and leadership skills with the proven ability to own projects end-to-end, including managing relationships with team members from multiple internal departments and external vendors
- Comfortable working in (or learning to work in) Figma to create mockups to visualize Product Marketing strategies
- Comfortable working in (or learning to work in) Airtable or similar Project Management software

**Desired Qualifications**:

- Prior Product Marketing (or related) experience preferred
- Ability to work autonomously, focusing on key outcomes amidst competing priorities
- Adaptable and resilient performer who can lead effectively under pressure and through change
- Results
- and solutions-oriented mindset with an intrinsic passion to learn and grow
- Experience within the advertising or media entertainment industry a plus

**Hybrid**: This position has been designated as hybrid, generally contributing from the office a minimum o

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