Wholesale - General Sales Manager

2 weeks ago


Georgetown, United States Neu Appliance Outlet Full time

**Neu Appliance Wholesale Overview**

Neu Appliance Wholesale, a division of Neu Appliances, specializes in B2B sales of liquidation appliances to retail stores nationwide. Over the last 2 years we have built the tools needed to scale and grow our wholesale business to new heights. With our tools for success in hand and a top of industry supply channel we are primed and ready for growth.
**We are now seeking a Sales + Marketing Expert to take the reins, build a team and exceed our goals.**

**Our Products**
We sell bulk lots of liquidation appliances like:

- Scratch & Dent Appliances
- Customer Return Appliances
- Salvage Appliances
- Neu Processed Appliances
and other types of liquidation appliances.

Customers who purchase these appliances will test, repair them if needed and sell them in their retail stores. This is the product that fuels the scratch and dent appliance store industry.
We sell these appliances typically by the truckload with an average order size of $16k - $20k.

**Our Stock**

We typically have 50-75 truckloads of appliances in stock at any given time within our network of warehouses including our own warehouse in Georgetown, Tx or our Partner's in South Carolina and North Carolina. With over 200 sq ft of warehouse space occupied by our inventory we are one of the largest businesses in our industry.

**Our Customers**
We sell to a wide variety of businesses and individuals across North America (US, Mexico + Canada). Our most common group of customers are Scratch and Dent Appliances stores, followed by furniture stores and discount stores. Any business that can retail appliances is our customer

**Launching Our Tools for Success**:

- Tools for Success #1 _
- Recently Launched Wholesale Website (2023)_

Our website has two purposes.

1. To educate customers about our products, our business, the industry and how to be successful in the scratch and dent appliance store space.

2. To display our products for sale in the best manner, updated in real time.

Our online storefront, fueled by high Google SEO rankings and excellent customer feedback, offers unparalleled value to our customers that far surpasses our competitors:

- Flat rate pricing (no auctions)
- Customizable purchases
- Actual product images (no stock photos)
- Accurate manifests and descriptions (verified by our software)
- Automatically generated slideshow videos for social media posts

In the liquidation industry, these features are impossible to find.
- Tools for Success #2 _
- Neu Link - Inventory Management Software_

Our cutting-edge software is tailored to our products and industry, continually evolving to maintain our competitive edge:

- Fast manifesting with product images
- Tens of thousands of product templates
- Login and dashboards for wholesalers and brokers to expand our reach quickly
- Live status updates synced with our marketplace

Our software is ingrained into our existing partners workflows allowing us to access and sell inventory the moment it becomes available. In the liquidation industry: Sales velocity = profit margin.
- Tools for Success #3 _
- Established Customer Base_

Over 600 existing members with 10 - 30 organic signups per week.
- Tools for Success #4 _
- Leading Inventory Supply Chain_

Our CEO and company are thoroughly networked into our industry. We are looking to leverage our connections and relationships to bring more products and vendors to market once we increase sales velocity of current stock.

**Our Industry**

The appliance liquidation industry is ruled by old technology and business models. With low supply and high demand the products we offer are an easy sale. The value we bring through our marketplace and other technologies has poised us for rapid growth with impactful sales processes to engage with our customers and stimulate a high lifelong order value. As a wholesale distributor; The customer’s success = Our Success.

**Seeking an Impactful Sales and Marketing Leader**:

- Sales and Marketing Objectives_
- 6 Month Goal - Inbound Traffic_

Our first objective is to build a proper onboarding funnel for those already signed up and signing up with our company. Our wholesale website generates many warm leads daily, along with new customer requests from prospects looking to purchase the products for sale on our website. You will strategize and implement an onboarding process for these new members, creating impactful touchpoints and engagements to drive sales and increase our customers' success with our products.
- Social media campaigns
- Customer Video calls
- Customer Onsite facility tours
- CRM systems
- Meetings at customers' retail locations
You will establish our company's process to foster deep relationships with our customers to maximize repeat sustainable business.
- Sales and Marketing Objectives_
- 1 Year Goal - Outbound Traffic_

Our second objective is to turn our sales and marketing efforts outbound. Given our niche market, our customer base is easy to find. You wi



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