Digital Marketing Liaison

1 month ago


Phoenix, United States Cambridge Investment Research, Inc. Full time

Overview:
Essential Duties:

- Partner with external and/or internal SEM (Search Engine Marketing) resources to research/develop keywords, create and test ad copy partnering with in-house content team, and maintain bid management of PPC (pay per click) campaigns, as well as analyze SEO and PPC campaign data and optimization.
- Develop overall search engine optimization (SEO) strategy, review SEO recommendations from a tool such as MOZ, and partner with our web team to provide regular website updates
- Drive traffic to Cambridge websites by ensuring content is built and tagged consistently for SEO and analytics best practices.
- Create automation communication sequences, personalizing messaging based on user behavior, and scheduling content delivery to optimize engagement and conversion rates.
- Partner with Adobe Analytics resources to provide tracking on our digital advertising campaigns to measure ongoing campaign performance and make adjustments as needed to maximize ROI.
- Collaborate closely with public relations, paid media, marketing, communications, creative, technology, events, and business teams to
- Lead digital advertising campaigns to help achieve weekly, monthly, quarterly, and yearly lead generation goals.
- Increase brand awareness and positioning through digital platforms
- Monitor and understand relevant digital metrics aligned with firm goals and competitive positioning
- Drive lead generation through digital marketing content
- Enhance digital brand awareness and strengthen SEO
- Provide a digital advertising, SEO, and SEM perspective in stakeholder discussions and when shaping solutions/recommendations, and take ownership for developing and enhancing the digital advertising experience
- Ensure maintenance of accurate records and document actions for digital advertising, SEO, and SEM
- Stay current on the latest SEO, SEM, marketing automation and digital marketing industry information, trends, and opportunities.
- Interface within the company in a professional and courteous manner to achieve the Company’s common goals and ensure communication of those goals and statuses to all necessary parties

Education & Experience:
Four or more years of related experience, education and/or training.

Certificates & Licenses:
No licenses or certificates are required for this position. Google Ad Certification is preferred. Adobe certification is a plus.

Preferred Skills:
Experience with digital advertising, Adobe Creative Cloud, Adobe AEM, Adobe Analytics, Salesforce, SEO and SEM preferred.

Benefits: Cambridge has competitive benefits and promotes a work/life balance to encourage individual success.
- Premium benefit package including medical, vision, dental, life and long-term disability insurance
- Vacation/sick time
- 401K retirement plan with company matching program
- Eleven paid holidays

You can find more details about our comprehensive benefits package here.



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