Marketing Manager

**Description**

The Marketing Manager will lead all marketing initiatives relating to Le Malt Hospitality Group’s food and beverage business. This experienced individual will develop comprehensive marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site conversion, and ensure repeat business after departure. Additionally, the individual in this role will create, develop, and execute marketing campaigns and critical to this role is creativity, innovation, being a self-starter, and having a deep knowledge of the food and beverage industry.

**Responsibilities**
- Develop and execute strategic ongoing marketing initiatives and programs
- Responsible for developing and implementing marketing strategies for all locations including digital marketing planning, execution of brand campaigns, and deployment of strategies and tactics across social media, digital and creative design functions.
- Create, manage, and implement all-encompassing PR and marketing plans and programs (short and long term) to increase revenue, generate foot traffic and build awareness.
- Plan and implement promotional campaigns to build awareness and drive visitation.

business.
- Collaborate with business development and create marketing partnerships and
- promotions with suppliers, company business units, and complementary brands that drive

revenue and access new audiences.

OOH media campaigns to leverage maximum ROI.
- Develop on-site marketing and communications programs to maximize in-building

conversion.
- Build a strong and engaged influencer program to build brand awareness and create user generated content.
- Oversee all reputation and citation management on Google, Yelp, Open Table and other digital

platforms.
- Message blasts on clayvio (managing and overseeing metrics of data)
- Manage all social media strategies to grow organic and paid social media channels.
- Plan and execute content strategy for all digital channels.
- Proactively keep abreast of current trends and events in marketing, social technologies,

new media, and relevant industries.
- Measure performance of all marketing programs and communicate results to

management.
- Work hand in hand with Graphic designer
- Reach out to local business to promote brunch
- Perform other duties as assigned

**Requirements/Skills/Attitude**
- Well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry.
- Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.
- Exceptional written and oral communication skills, including the ability to write a

marketing plan that communicates high-level strategy and actionable tactics.
- Team player, willing to do anything to get the job done.
- Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and

collaborate closely with multiple business units.
- Must understand reservation booking systems and 3rd Party platforms
- 6-8+ years professional experience in food and beverage marketing

**Job Types**: Full-time, Part-time

Pay: $50,000.00 - $70,000.00 per year

Expected hours: No less than 45 per week

Ability to Relocate:

- Metuchen, NJ 08840: Relocate before starting work (required)

Work Location: Hybrid remote in Metuchen, NJ 08840