Director - UX/UI, Purchase Experiences

3 weeks ago

New York, United States New York Life Insurance Co Full time

**Location Designation**: Hybrid - 3 days per week

When you join New York Life, you’re joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You’ll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

**Key Responsibilities**:

- **
UX Strategy**
- Lead UX strategy processes employing human-centered design methodologies and ensuring the strategy aligns business and user needs and is consistent within brand standards
- Partner with design strategy, UX research, and other insights teams (quant and qual) to conduct generative and evaluative research to support UX/UI projects
- Incorporate operational, behavioral, and other relevant data into design strategies to drive both business and user value
- Architect and lead the visualization of design and experience strategy and research across a variety of deliverables and fidelities including mood boards, journey maps, blueprints, personas, prototypes, and other visual storytelling mediums to articulate the design direction of purchasing digital experiences
- Partner and align with Design Systems partners to contribute to refreshes of style guides, design system, and other design assets
- Develop design strategies and prioritizations that balance the configuration benefits of low/no-code platform enabled experiences with the need for custom development for business, agent, regulatory, or differentiation strategy needs
- ** UX Content and Information Architecture**
- Partner with content strategy and copywriting partners to plan, develop, and deploy UX content (messaging, copy, imagery, video, interactivity) related to purchase experiences maintaining brand voice and best practices for usability while elevating the experience
- Lead information architecture and associated projects to maintain and periodically refresh navigation and way finding models and elements as well as other IA related projects relevant for purchasing experiences (e.g., search schemas, helper text, glossaries, labeling systems, other taxonomy, and categorization elements)
- ** Interaction Design**
- Serve as a player-coach in the creation of wireframes, user flows, mock-ups, prototypes, layouts, and UI elements/componentry with increasing fidelity into pixel-perfect, responsive designs across desktop, mobile, and other viewports
- Harvest low-code/no-code platform component libraries and patterns to accelerate UI execution
- Direct inclusive/accessible and responsive experiences compliant with industry and NYL standards and guidelines
- Engage in design crits with design peers to continually improve quality of designs and harmony of designs with other NYL digital experiences
- Collaborate with engineering, data, product partners, platform, and implementation partners to deliver complex, micro-service heavy, reflexive form designs
- Design simple to use but productivity fueling workflows, data visualizations, recommendation experiences, in
- and off-platform communications, and other experiences that round out the purchasing journey for applicants, agents, staff, and administrators
- Translate innovative end-to-end experience and design principles that blend human-guided, tech enabled, and increasingly AI-fueled interaction designs
- ** Design Operations**
- Establish design ops with clear roles, goals, processes, and version controls aligned to broader implementation program plans to enable consistent design deliveries in multi-pod design sprints as part of scaled agile processes with agency partners, engineering, product owners, and other implementation partners
- Lead creation and hand off documentation and specifications that clearly illustrate function, look / feel, interactions
- Define and manage a design roadmap and backlog that integrates with product management and for short and long-term horizons
- Partner with design systems peers and product owner partners to support quality assurance processes to ensure the brand alignment, consistency, usability, and accessibility of designs as part of broader QA and UAT operations
- **Measurement and Testing**
- Partner with design peers to further define and implement measurement of design quality, usability, and accessibility KPIs across NYL design teams
- Partner with analytics, product management, and product owner counterparts to lead product AB/multivariate testing including aligning on testing hypotheses, audiences, goals, and designs to support the testing and optimizations
- Partner with UX research and insights partners to deploy moderated and unmoderated usability testing and user surveys including setting standards and KPIs, strategies and roadmaps, execution (e.g., methodologies, ques

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