Aveda - Salon Development Partner - Green Bay, Wi

2 weeks ago

Green Bay, United States The Estée Lauder Companies Full time

The Salon Development Partner is responsible for the growth of the existing Aveda Salons. This is achieved through business planning with owners resulting in the delivery of sales & revenue targets by executing to brand initiatives and promotional strategies. This is done through identifying growth strategies for sell-in and sell-through of products and services, to include strong inventory management of existing products, new product launches, implementation of new and existing services, recruiting students to Aveda salons, and oversight of visual merchandising execution. Relationships with owners, hairdressers and spa therapists are critical to the success of the role. Maintaining strong business relationships with current salon partners. This is done through high touch engagement of relationships, account management, effective territory routing, and use of effective organization skills. The SDP is required to support specific events to drive sell-through, enthusiasm, and overall consumer engagement equating to brand love.

The SDP is responsible for the opening and training of new salons, The SDP is responsible for planning and conducting in-salon training customized to the salon/institute, as well as the education, coaching, and development of the salon team. The SDP assesses the salon team’s ability to effectively incorporate an education plan. The SDP will provide frequent feedback on product sales to salon staff and the salon owner and partner on a growth plan.

The SDP is responsible to support new business efforts to recruit new salons to the brand.
**Qualifications**

***In-field Time Allocation (80% of role)**:

- Identify and convert new business to strengthen market share.
- Develop salon teams through high touch engagement, consistent quality salon/institute visits, and product engagement trainings.
- Achieve sales and productivity goals and brand sales objectives. Lead quarterly Salon Opportunity Action Planning with salons.
- Manages/leads/influences salon teams in sell-through of products and services, utilizing excellent customer service, and quantifying the team’s ability to meet and/or exceed sales goals.
- Utilizes and demonstrates solid understanding of sales, product knowledge, events, operations, the retail market, and the salon industry to keep the business and the team moving forward.
- Focus on capturing consumer insights/sales trends/traffic patterns, using learnings to influence optimization of the field operation.
- Assess incorporation of skills and techniques taught to staff, and their use in overall sales performance.
- Observe and provide feedback to salon partners regarding performance.
- Communicate sales goals and client engagement strategy.
- Proactively identifies inventory/stock issues which may inhibit business.
- Partner with salons/institutes to create in-salon events, using learnings to maximize effective sell-through of the marketing calendar.
- Consumer Facing Side-by-Side Selling/Driving Conversion.

***:
**Training/Education**:

- Deliver effective sales by modeling, observing, and providing feedback to ensure effective delivery of sales techniques for varying consumer profiles. This includes cross-selling techniques for new consumers to ensure sales goal achievement.
- Promote Aveda hair color and hair/spa treatments to increase Aveda services in salons.
- Drive brand education by ensuring staff is well-versed in brand mission, differentiation, and assortment.
- Deliver brand trainings to dedicated salon staff on product knowledge, service experiences, selling, and leadership skills.
- Maintains and builds strong relationships with new and existing salon owners and teams.
- Create and maintain strategic salon/institute partnerships with new salons partners.
- Develops good working relationships with partner salon teams to recognize opportunities consistent with the company’s strategic direction.

**Out of Field Time Allocation (20% of role)**:

- Analyzes the business and identifies sales goals/targets to be set, proactively anticipating, and rectifying obstacles to goal achievement through:

- Critical thinking skills.
- Specific target KPI’s relevant to the business.
- Strategizing client engagement to attract, convert, and retain clients.
- Creates feedback loops to the brand by sharing feedback with central teams on:

- Execution.
- Competitive products.
- Service offerings and activities.
- In-depth knowledge of market trends.

Demographics, customer needs/behaviors, and reactions.
**Job**: Retail - Corporate

**Primary Location**: Americas-US-WI-Green Bay

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 243851

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