Director, Creative Marketing

3 weeks ago

Burlington, United States Burlington Stores Full time

**LOCATION** 2006 Route 130 North Burlington NJ US 08016

**Overview**

The **Creative Director** plays a crucial role in shaping the visual identity and creative strategy of the Burlington brand. Responsibilities encompass various aspects of the creative process, from concept development to execution.This individual isa hands-on, inspiring leader with the ability to craft a clear and ownable off-price brand identity through impactful marketing experiences across all channels.The Creative Director will have a keen eye for aesthetics, a strong understanding of marketing within the retail industry, and the ability to translate trends into innovative designs. This individual is astrategic thinker and visual storyteller that informs execution to drive business goals.The Creative Director will be equally passionate about cultivating, guiding, and inspiring a team to create a collaborative environment of ideation, experimentation, and innovation.

**In this role, you will be responsible for**:
Brand Identity Development:

- Define and refine Burlington’s brand visual identity, ensuring consistency across all creative elements.
- Develop and communicate the brand's unique aesthetic and design language.

Creative Strategy:

- Collaborate with marketing and business teams to align creative strategies with overall business objectives.
- Stay abreast of industry trends and consumer insights to inform creative decisions. Pioneer digital innovation and lead evolution of photography and video strategy using in-house studio.

Conceptualization and Ideation:

- Lead brainstorming sessions and creative workshops to generate innovative ideas for campaigns, promotions, and overall brand experiences.
- Develop compelling and on-brand concepts that resonate with target and new audiences.

Art Direction:

- Provide art direction for visual elements, including photography, graphics, and multimedia content.
- Ensure that all creative assets align with the brand's guidelines and objectives.

Collaboration with Cross-Functional Teams:

- Work closely with marketing and merchandising teams to ensure creative assets support key business initiatives.
- Collaborate with other departments to integrate creative elements into various channels, including online and offline platforms.

Team Leadership and Management:

- Lead and inspire a creative team, including graphic designers, photographers and videographers, and other creative professionals.
- Foster a collaborative and innovative work environment. Listen to learn and convey clear messaging to team and stakeholders.

**You’ll come with**:

- 5-10 years of strong leadership skills in managing and inspiring a creative team.
- Retail experience, either directly or in a client-service capacity
- Strong brand development experience
- IN STORE Marketing strongly preferred
- Innovative and disruptive thinking, while displaying an openness to learning and new ideas - including taking inspiration from others
- Experience executing major marketing campaigns across multiple platforms
- Mastery of Creative Cloud and other creative software.
- Experience developing innovative marketing approaches (content advertising, digital, social)
- Leadership skills in managing, developing, and inspiring a creative team
- Web development experience (note, Burlington does not operate an e-commerce site)

Come join our team. You’re going to like it here

You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.

We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.

\#LI-KG2

**Posting Number** _2024-218685_

**Location** _US-NJ-Burlington_

**_Address_** _2006 Route 130 North_

**_Zip Code_** _08016_

**Workplace Type** _Hybrid_

**Position Type** _Regular Full-Time_

**Career Site Category** _Corporate_

**Position Category** _Marketing_

**Evergreen** _No_

**Min** _USD $135,000.00/Annual_

**Mid** _USD $175,000.00/Annual_

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