Digital Marketing Specialist

7 days ago

Santa Ana, United States Banc of California Full time

Overview:
Banc of California, Inc. (NYSE: BANC) is a bank holding company headquartered in Los Angeles with one wholly-owned banking subsidiary, Banc of California (the “bank”). Banc of California is one of the nation’s premier relationship-based business banks focused on providing banking and treasury management services to small-, middle-market, and venture-backed businesses. Banc of California offers a broad range of loan and deposit products and services through more than 70 full-service branches throughout California and in Denver, Colorado, and Durham, North Carolina, as well as full-stack payment processing solutions through its subsidiary, Deepstack Technologies. The bank is committed to its local communities by supporting organizations that provide financial literacy and job training, small business support, affordable housing, and more.

**JOB SUMMARY**:
**Responsibilities**:

- Utilize the Hubspot CRM system to ensure accurate data collection, integration of customer interactions, and maintenance of customer databases. Develop and implement strategies for effective data analysis, lead tracking, and customer communication.
- Update and manage content on the internal SharePoint main page, OneBanc, focusing on featured announcements and news updates.
- Regularly utilize Google Analytics, HubSpot analytics and other tools to analyze the effectiveness of content and campaigns, leveraging insights to optimize marketing strategies.
- Implement modifications and updates on the WordPress platform, enhancing the website’s usability, design and conversion points.
- Implement and manage SEO strategies across all web content and enhance the usability, design, and conversion points of the website to improve user experience and business growth.
- Provide ongoing training and support to team members on best practices for utilizing digital marketing platforms effectively.
- Actively participate in brainstorming sessions and contribute fresh ideas and creative solutions to meet project objectives.
- Adapt quickly to changing priorities and project requirements in a fast-paced, deadline-driven environment. Manages processes within the team to ensure smooth work and project flow for marketing’s needs.
- Supports the VP, Creative Services Director on all assigned strategic branding, marketing and corporate communications initiatives.
- Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values; accepts responsibility for own actions.
- Demonstrates knowledge of and adherence to EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes working environment free of harassment of any type; builds a diverse workforce and supports affirmative action.
- Follows policies and procedures; completes tasks correctly and on time; supports the company’s goals and values.
- Performs other duties and projects as assigned.

Qualifications:

- Proficiency in HubSpot, WordPress, Staffbase, Google Analytics and other relevant digital marketing tools.
- Ability to analyze data, draw insights, and implement strategies for improved performance and engagement.
- Excellent verbal and written communication skills, with the ability to train and support team members effectively.
- Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
- Ability to quickly adapt to new technologies and changing business needs.
- Effective organizational and time management skills.
- Exceptional oral, written and interpersonal communication skills.
- Outstanding attention to detail and excellent organization skills.
- Ability to remain flexible and persevere while handling several projects with varying deadlines.
- Ability to think independently, be resourceful, and create and develop ideas that lead to positive outcomes.
- Ability to function well in a collaborative, team-oriented environment.
- Ability to use discretion and maintain high levels of confidentiality.
- Ability to adapt deliverables and plans as priorities shift.
- Ability to be a self-starter, take initiative, handle multiple projects simultaneously and ensure deadlines are met.
- Ability to make decisions that have moderate impact on the immediate work unit and cross functional departments.
- Ability to organize and prioritize work schedules on a short-term and long-term basis.
- Ability to provide consultation and expert advice to management.
- Ability to make informal and formal presentations, inside and outside the organization; speaking before assigned team or other groups as needed.
- Ability to work with little to no supervision while performing duties.
- Demonstrates knowledge of, adherence to, monitoring and responsibility for compliance with state and federal regulations and laws as they pertain to this position including but not limited to the following: Regulation Z (Truth i

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