Content and Data Manager

4 weeks ago

New York, United States HSBC Full time

-Job description

HSBC Innovation Banking

We support the builders, forward-thinkers, future-makers and leap-takers, helping them ignite the bold ideas that reshape our world. We offer flexible banking solutions for start-ups, scale-ups, growth businesses, investors and those working towards IPO.

Whether it’s providing strategic advice, comprehensive banking, industry connections or creative and bespoke capital solutions, we power ideas at every stage of their journey. From the first-time founders to the funds that back them and everything in between. We're proud to accelerate growth for tech and life science businesses, create meaningful connections and open a world of global opportunity for entrepreneurs and investors alike.

US B2B Marketing

Are you a marketer with a passion for leveraging data & insights to build relevant, meaningful content, aligned to customer needs? We are seeking a talented and experienced Content Marketing Manager to join our team.

This role is part of B2B Marketing and is focused on supporting the strategic and revenue growth priorities of our Innovation Banking business, which is part of our Commercial Banking (CMB) in the US. The role will support and strengthen our brand and support business acquisition and retention goals for Innovation Banking via content marketing and data analysis.

The US Marketing function is focused on supporting the strategic and revenue growth priorities of the US Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support revenue growth in the US, and increase customer value in order to meet agreed business outcomes.

The Opportunity - Content Marketing Manager

As our business continues to grow, we are looking for an experienced marketing professional to join our team and support the growth of HSBC Innovation Banking in the US. This is an exciting opportunity to

help our sales teams build deep relationships with the founders and CEOs of new and scaling technology companies
- and their investors - by arming them with meaningful, data-driven content that offers a unique HSBC perspective.

You will work to define current and future customer needs, identify market opportunities, and mine data & insights to build content that meets the needs of the innovation ecosystem, while supporting business growth goals.

In this context, “content” refers to materials that help position HSBC a strategic partner and adds value for clients, from thought leadership to insight reports: to be shared across paid, earned and owned channels. In this role, you’ll analyze data and build content that plays a critical role at every stage of the client’s lifecycle, including building brand awareness, proving worthiness at the consideration stage, influencing purchase, and building client loyalty over time.

What you’ll be doing
- Synthesizing data and insights (from external & internal sources) to surface compelling insights that add value for our clients
- Leveraging those insights to produce data-driven content that can be leveraged across our marketing activities and channels to support business goals and demonstrate our sector expertise, including development of a regular, owned tech sector report
- Work within the US marketing team to effectively integrate and optimize sector content across innovation banking campaigns, comms, conferences, events, etc
- Utilizing content from the global Innovation banking team and edit or produce global content where relevant
- Identifying the right sources of data (internally and externally) and managing data partners / vendors
- Building sector-focused content for sales teams that demonstrates the breadth and depth of the HSBC Innovation Banking Platform
- Providing insight into key industry and company trends to ensure our content meets the needs of the innovative ecosystem.

For this role, HSBC targets a fixed pay range between $82,600 and $123,900.

At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.
Requirements

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the US. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

What you’ll bring
- 8+ Years of relevant marketing experience
- Entrepreneurial, extremely self-motivated, and success driven
- Experience with data analysis, visualization, and excel
- Experience with content marke

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