Director, Beverage Insights and Shopper Marketing

3 weeks ago

Plantation, United States National Beverage Corp Full time

OVERVIEW OF ROLE, RESPONSIBILITIES, SKILL EXPECTATIONS AND

**INTERACTION WITHIN THE ORGANIZATION**:
The primary responsibility of this position is to provide the company with information, insights, and formal communication skills regarding industry trends, customers, markets, consumers, competitors, and performance metrics to support senior management decisions regarding marketing, sales, operations and financial activities

**DATA INFORMATION**:
Manage, analyze, and interpret key industry metrics utilizing various sources of information including syndicated scan data, consumer demographics; advertising and promotional reports, beverage industry reports; customer information, and industry reports.

**PRESENTATIONS**:
Design, create, and provide the organization with ‘best-in-class’ presentations to support sales and all customer selling efforts. Presentation skills required are to be an articulate communicator, effective speaker, confident messenger with advanced technical and knowledgeable software experience on Microsoft’s Office Platforms: PowerPoint, Excel, Word, Office, and Teams.
- Customer Selling Stories: Work closely with senior sales leadership teams to provide compelling sales and marketing information to support sales efforts in growing the business and relationships with company customers, distributors and suppliers.
- Company Sales Meetings: Create, design, distribute and participate quarterly sales meeting templates to review budgets, sales results, programs and ‘state-of-the business’ presentations.

**PRESENTATIONS**:

- Provide Marketing / Brand Insights:
Act as a liaison between sales and marketing functions by building personal relationships and providing information and research support among all key positions within sales.
Assist in the roll-out of new products by providing insightful industry facts or trends to support the marketing introduction and rationale with customers.
- MerchMx:
Ad-Hoc ‘State-of-the Industry’ presentations to inform, engage and support MerchMx leadership team on company activities and industry trends. Create quarterly ‘State-of-the Industry’ presentations to the team and view top retailer sales results among top measured customers.

**ANALYTICS**:
Support the Business Intelligence team, who is responsible for all insightful business analysis and relevant research services and/or supplier contracts.
- Consumer Analysis of Purchase Dynamics: Utilize research services to monitor and measure all key consumer purchase data.

**SALES SUPPORT**:

- Retailer Top-to-Top Business Reviews
- Fact-Based Approach and Knowledge
- Retailer Profiles and Industry Players


Travel Required.

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