Marketing Coordinator

2 weeks ago

Mount Dora, United States Neulife Rehabilitation Full time

**Job Title**:Marketing Coordinator

**Department**:Administrative Services

**Supervisor**:Admission Director

**FLSA Status**:Non-Exempt

**Our Facility**

Neulife Rehabilitation of Florida (NLRF) provides post-acute rehabilitation and residential services for individuals with Traumatic Brain Injury (TBI), Acquired Brain Injury (ABI), Spinal Cord Injuries, and Neurological Disorders.

**Summary**

We are seeking a highly motivated and detail-oriented individual to join our team as a Marketing Coordinator in our healthcare facility. The Marketing Coordinator will play a key role in the planning, execution, and evaluation of marketing initiatives to promote our healthcare services and attract patients. This individual will collaborate with various stakeholders within the facility to develop and implement effective marketing strategies. Collaborates with President on marketing campaigns and content. Cross trained in Admissions and reports to Admission Director.

**Objectives of this role**
- Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness.
- Document procedures, processes, and workflows, and recommend changes for greater efficiencies.
- Analyze qualitative and quantitative data, with special focus on psychographics and referral trends, to understand how marketing activity leads to increase census.
- Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.
- Duties include, graphic design, project management, social media creation.

**Responsibilities**
- Manage the facility's online presence by updating and maintaining the website content, managing social media accounts, and monitoring online reviews.
- Support the creation and implementation of advertising campaigns, both print and digital, ensuring effective targeting and maximizing return on investment.
- Coordinate and organize events, such as health fairs, seminars, and community outreach programs, to promote the facility and engage with potential patients.
- Conduct market research and analyze competitor activity to identify trends, evaluate marketing strategies, and recommend appropriate adjustments to maintain a competitive edge.
- Monitor and report on key marketing metrics, such as website traffic, social media engagement, and campaign effectiveness, to assess marketing performance and make data-driven decisions.
- Maintain relationships with external vendors, such as graphic designers, printers, and media agencies, and ensure timely delivery of marketing materials and services.
- Stay updated on industry trends, advancements, and best practices to continually improve marketing strategies and optimize results.
- Collaborate with the facility's management team to align marketing efforts with the overall business goals and objectives.

**Required skills and qualifications.**
- Bachelor’s degree in marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably in the healthcare industry.
- Excellent written and verbal communication skills with the ability to create compelling content for different channels and target audiences.
- Strong organizational and project management skills with the ability to manage multiple tasks and deadlines simultaneously.
- Analytical mindset with the ability to interpret data and extract actionable insights.
- Familiarity with healthcare regulations and compliance.
- Creative thinker with the ability to generate innovative marketing ideas and solutions.
- Strong interpersonal skills and ability to collaborate effectively with cross-functional teams.
- Self-motivated with a proactive approach to problem-solving and a commitment to achieving goals.

**Benefits**:

- Competitive salary package commensurate with qualifications and experience.
- Comprehensive healthcare benefits (medical, dental, vision).
- Retirement savings plan (401k).
- Paid time off and holidays.
- Continuing education and professional development opportunities.
- A positive and supportive work environment.

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