Regional Lease-up Specialist

2 weeks ago

Houston, United States Asset Living Full time

**Company Overview**

Asset Living is a third-party management firm with a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve - inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.

**Regional Lease-Up Specialist**

Regional Lease-Up Specialist is responsible for overseeing all aspects of leasing, marketing, and training at the property for a portfolio of multifamily housing communities. Regional Lease-Up Specialist works closely with the Regional Supervisor, Community Manager & staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. The regional Lease-Up Specialist is responsible for effectively leading the leasing team and accomplishing effective leasing, marketing, and positive resident relations.

**Essential Duties & Responsibilities**
- Strategic Leasing Management
- Develop yearly marketing plan and utilize marketing strategies & systems
- Ability to quickly identify market issues while implementing a plan to stabilize leasing and marketing efforts
- Execute analysis and market studies for multifamily competitors and markets
- Maintain solid awareness of the company and regional performance & goals
- Execute decisions that will have a positive effect on performance
- Communicate with Regional VP, Regional Supervisors & Property Managers on all goals, objections & concerns
- Ensure staff leasing techniques are effective in obtaining closure, follow up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date
- Develop and implement new development grand opening events, community engagement events, and resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
- Develop new relationships and strengthen existing relationships with business contacts and vendors
- Identify potential Company customers utilizing market and demographic data as well as industry knowledge
- Mentor community team members on leasing and marketing skills and concepts
- Model effective leasing and customer service techniques and communicate expectations to site team members
- Maintain a solid awareness of the company and regional performance and makes decisions that will have a positive effect on performance
- Keep abreast of relevant industry topics to incorporate them into planning and decision-making
- Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market
- Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives
- Seek out and utilize available internal and external resources to meet goals and objectives
- Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
- Communicate regularly with Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions
- Develop marketing communication materials targeting Company market niches
- Monitor and implement all social media and online presence, including all campaigns being used
- Oversee all digital marketing ca

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