Strategic Marketing Manager

2 weeks ago

Towson, United States Stouffer Legal Full time

Join the Stouffer Legal team as our Strategic Marketing Manager You will play a pivotal role in developing and implementing strategic marketing initiatives to enhance the firm's visibility, attract new clients, and foster ongoing relationships with existing clients. Leveraging your expertise in both tactical and strategic marketing, with a strong emphasis on digital platforms and marketing analytics, you will drive the firm's marketing efforts to achieve its business objectives and maintain a competitive edge.

**Core functions and Responsibilities** include:

- Strategic Planning
- Develop and execute comprehensive marketing strategies aligned with the firm's business objectives, targeting key audiences in the estate planning and administration sector
- Conduct market research and analysis to identify emerging trends, competitive landscape, and buying behavior from Target Client Profile, informing strategic decision-making and resource allocation
- Digital Marketing
- Utilize SEO strategies to enhance online visibility and drive organic traffic to the firm's digital assets
- Manage the firm's online presence and reputation through proactive reputation management strategies
- Content Development
- Collaborate with legal experts to create compelling and informative content, including videos, articles, blog posts, whitepapers, and case studies, showcasing the firm's expertise and thought leadership in estate planning and administration
- Ensure content is optimized for relevant keywords and resonates with target audiences across different stages of the client journey
- Marketing Analytics
- Utilize marketing analytics tools to track and analyze key performance metrics, such as website traffic, conversion rates, client acquisition costs, and ROI of marketing initiatives
- Generate actionable insights from data analysis to optimize marketing strategies, enhance campaign effectiveness, and drive continuous improvement
- Brand Management
- Create brand standards for within and outside of the organization including presentation templates and workshop materials. Uphold and reinforce the firm's brand identity and messaging across all marketing collateral and communication channels, ensuring consistency and alignment with brand values
- Develop branding initiatives to differentiate the firm and cultivate a strong brand presence within the estate planning and administration industry
- Client Relationship Management
- Collaborate with the business development and sales team to nurture client relationships and identify opportunities for cross-selling and upselling of legal services
- Implement client feedback mechanisms to gather insights and enhance client satisfaction and referrals

**Recurring Job Duties** include:

- Oversee 1 podcast every other week - 4 hours including setting up interview, determine which clips to highlight, and overseeing the outsourced editing
- Create 6 social media posts a week with engaging content - 2 hours
- Create or outsource 2 blogs a week with engaging content - 1 hour
- Create or outsource light design work and work with outside vendors to create contract design work - 1 hour
- 4 hours a week creating KPI (key performance indicators) reports of current marketing campaigns (20 total campaigns)
- 4 hours a week tracking sales leads through a lead funnel and identify areas of improvement
- 4 hours a week reviewing, organizing, and presenting data reports from outside marketing consultants
- 3 hours a week reviewing all analytics related to all marketing efforts and using those insights to adjust ongoing marketing efforts
- 2 hours a week attending senior leadership meetings with your peers
- 1 hour a week improving backlinks by working with other outside website administrators
- On a monthly basis:

- Reach out to industry partners to pitch and coordinate strategic opportunities (5 hours)
- Organize customer feedback into market positions and messages (2 hours)
- Maintain and update the company's website and social media profiles (2 hours)
- Oversee teambuilding committee and company training committee (2 hours)
- Other duties as required, including handling administrative tasks such as scheduling meetings, organizing files, and coordinating with vendors

This a salaried position and the **pay range is $90,000-120,000** annually depending on experience. **Target Start Date** is on or before 6/17/24.

Your work hours will be **8:30a-5:30p** and there will be mínimal overtime.

This is not a remote position, the office is located in Towson, Maryland.

Our firm was founded in 2013 to help people with their estate planning and estate administration needs. Every day, we are developing technology to bring the benefits of the law to Maryland families, fellow attorneys, and other professionals. We strive to produce software products for the wealth industries to support professionals and their clients in growth. We are located in Towson, Maryland and serve clients all over Maryland, Washington

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