Principal Product Marketing Manager

2 weeks ago

San Francisco, United States Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

Adobe Firefly is a new product, service, and family of creative generative AI models coming to Adobe products that offers a new way to ideate, create, and scale content. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.

We are hiring a Principal Product Marketing Manager to drive critical elements of the next phase of our # FireflyGenAI. This is a highly visible role that will part of a team responsible for delivering compelling enterprise messaging, use cases, personas, offers, pricing, sales plays, go-to-market strategy, and more.

As the Product Marketing Manager focused on Firefly Thought Leadership, you will be at the forefront of driving awareness and engagement around Firefly and Adobe’s Gen AI efforts thru creative online and offline activations. You will work closely with cross-functional teams to develop and implement thought leadership strategies that elevate Firefly's pres ence i n the market and you will play a pivotal role in shaping the narrative around Firefly and driving its success in the market.

We are looking for a marketer with the ability to influence across the organization, partner with cross-functional teams, encourage the team and deliver results. This role requires an experienced individual with exceptional product marketing and GTM strategy skills, and a solid understanding of business strategy and services marketing.

What You'll Do

Develop and implement a thought leadership strategy to continue driving awareness of Firefly ’s leadership in the creative Generative AI space

Craft compelling Gen AI thought leadership for enterprises, including whitepapers, blog posts, and other high impact content.

Engage in the development and execution of go-to-market (GTM) strategies for Adobe Firefly, our pioneering Gen AI product.

Function as the window to the market, gathering market requirements, intelligence and customer insights to influence current and future capabilities.

Identify, evaluate and recommend enterprise marketing opportunities aligned with Firefly’s business strategy.

Serve as the internal and external evangelist for Firefly, creating powerful messages and showcasing the benefits and capabilities of GenAI at Adobe.

Engage with industry analysts and innovators to establish Adobe’s leadership in the Gen AI space and stay abreast of constantly evolving trends.

Collaborate with cross-functional teams to drive critical initiatives, increase market awareness, accelerate growth, and enterprise-wide adoption.

**Requirements**:
8+ years of experience in product marketing, product management or a related field, with a strong background in enterprise software, especially AI.

Exceptional communication skills, capable of conveying sophisticated ideas effectively to diverse audiences.

Analytical and strategic problem solver, adept at using data to advise decisions.

Proven track record to lead and collaborate in a dynamic, matrixed environment.

Passionate about emerging technologies and knowledgeable about the GenAI landscape.

BA/BS in Marketing, Business, Technology, or a related field; required. MBA or Master’s degree preferred.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expres

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