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Marketing Analyst

4 months ago

Chicago, United States Double Good Full time

Double Good creates joy through our product based fundraising platform. Our solution helps organizations raise funds fast. We deliver made-to-order delicious popcorn direct to supporters through an ecommerce platform. We're 220 employees strong and growing.

At Double Good, we pride ourselves on continuous evolution. The driving force behind constant business growth is the presence of skilled and dedicated leaders. We're searching for a highly-skilled **Marketing Analyst** to work closely with the Sr. Manager of Digital Engagement to support the Brand Experience team in analyzing data, optimizing campaigns, and tracking performance metrics. This role will involve detailed reporting and analysis to uncover insights and opportunities.
- This role is a hybrid position based out of our Chicago office._

**About the role**:

- Assist in building and maintaining performance tracking to include both internal and in-platform dashboards and reports, offering actionable insights to enhance campaign performance and encourage growth of high-quality website traffic.
- Conduct in-depth data analysis to assess marketing campaign performance, identifying areas for improvement and growth.
- Collaborate with the Brand Experience team to optimize advertising campaigns, enhancing ROI and driving business growth.
- Assist in building and maintaining both internal and in-platform dashboards and reports, offering actionable insights to enhance campaign performance and encourage growth of high-quality website traffic.
- Ensure the accuracy and transparency of marketing data by meticulously organizing and documenting definitions, processes, and procedures used in analysis.
- Personalization Support: Collaborate with various teams to contribute to the growing content personalization program. Assist in implementing testing plans, user segmentation strategies, and customer journey analysis.
- Build collaborative relationships with cross-functional teams, including Brand Experience, Product, Finance and Engineering to support the entire business's needs.

**Experience and Skills we value**:

- Proven work experience as a Marketing Analyst or similar role
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Strong Proficiency in Microsoft Excel
- Basic Proficiency in SQL to query and clean large datasets; familiarity with Snowflake is a plus.
- Interest in data visualization and reporting
- Willingness to learn and adapt to new analytical tools and techniques
- Basic understanding of marketing principles and concepts.
- Effective communication skills, both written and verbal. Detail-oriented with excellent organizational skills.
- Bachelor's degree in Business, Marketing, Data Analytics, or a related field.

**Nice to have and/or you'll learn**:

- An analytical thinker with a data-driven mindset.
- Eagerness to learn and thrive in a collaborative environment.
- Attention to detail, analytical skills, and a strong desire to contribute to marketing excellence essential.
- Familiarity with Looke or a related data visualization tool is a plus.

**About DoubleGood**:
At Double Good, we believe in the power of joy and connection. Our small batch popcorn sold through a user-friendly app allows organizations to focus on what they love. Our values - people matter, deliver excellence, own it, and enjoy the ride - guide the journey. As featured on the Today Show, Double Good is not just about the product - we have a strong social mission. We partner with purposeful organizations to benefit students and youth athletes. We've helped organizations raise over $200M and 50% of sales goes directly to our customers. As the #1 product-based virtual fundraising app, we are experiencing rapid growth. Join us in making a positive impact on communities nationwide.

**Double Good offers our employees**:

- Competitive pay
- Autonomous work environment
- 401k with 4% Match
- Health Insurance, Dental and Vision offered with competitive company contribution
- Comprehensive Employee Assistance Program (EAP) available to all employees 24/7
- Healthiest You (teladoc service) covered 100% by Double Good
- Company sponsored disability and life insurance
- Working with amazing charity partners and helping kids
- Relaxed, Fast-Paced work environment. (It's a thing, we swear).
- Company events (Happy Hours, Massages, Ice Cream Trucks)

We are an equal opportunity employer and value diversity at our company. We desire to have our employees reflect the diverse communities we serve. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.