Associate Director, Omnichannel Strategist

3 weeks ago

Princeton, United States Bristol-Myers Squibb Full time

**Working with Us**
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

**Summary**

The Omnichannel Strategist acts as member of the Worldwide Commercialization Excellence (WCE) for brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams with a focus on HCP or DTE, to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.

**Responsibilities**:

- Leads planning across multiple internal business partners including medical, commercial, access, and engaging with multiple customers including HCP and consumer as prioritized by the brand lead.
- Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks and tactical templates to use across this and other engagement teams.
- Leads and coordinates regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.
- Leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics
- Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs.
- Coordinates with Capabilities, Digital Production, and rest of WCE teams on the following activities:

- Prioritization of campaigns and tactics
- Definition of campaign/tactic success (e.g. development of metrics plan)
- Evaluation and optimization of tactics
- Driving tactical plan to accomplish KPI and business objectives
- Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise
- Identify opportunities for synergies and collaboration within and across markets within a therapeutic area
- Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables
- Partner with content stewards and production to provide early insight into cross-market material creation to drive content/asset re-use.
- Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise

**Qualifications**:

- 4-year bachelor's degree required; MBA preferred
- minimum of 5 years' experience in Digital / omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management
- Significant experience in omnichannel marketing in industries with heavy use of digital channels
- Track record of developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels)
- Knowledge of industry trends and benchmarks for content and channel performance across different customer types
- Understands media planning, buying and pull through
- Leverages creative and analytical approaches to identify and activate paid, earned and owned channels
- Experience working with external creative and media agencies

LI-HYBRID

**Uniquely Interesting Work, Life-changing Careers**

**On-site Protocol**

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Compan

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