Regional Market Development Manager

1 week ago

Carlsbad, United States Thermo Fisher Scientific Full time

**Regional Market Development Manager**

We are looking for a result driven and innovative Regional Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of single-use consumable solutions supporting a variety of modalities. This is an exciting and evolving market that requires dynamic and adaptable marketing efforts.

**Key Responsibilities**
- Lead the development and execution of regional marketing campaigns to drive demand of single-use technologies.
- Develop sales enablement material and training and return voice-of-sales / voice-of-customer to the business.
- Develop a robust lead generation and sales opportunity funnel through promotional initiatives and marketing-led events such as webinars, customer events and tradeshows.
- Partner with Global SUD colleagues to provide input to the global strategy and drive tactical programs and projects, localizing as needed for the NAM region.
- Conduct market research and analysis to identify customer needs, market trends, and the competitive landscape, using this information to define marketing strategies.
- Deliver monthly reviews of marketing objectives versus plan and produce critical metrics to ensure the achievement of the marketing plan. Proactively optimize programs to exceed targets and address underperformance.
- Track and analyze marketing campaign performance, providing insights and recommending improvements to enhance marketing effectiveness and return on investment.
- Stay informed about bioprocessing industry trends, emerging technologies, and the competitive landscape.
- May perform other related duties as assigned.

**Qualifications**
- Bachelor's degree in marketing, business management and/or science.
- Experience in a global marketing, regional marketing, or commercial role, preferably within a services environment.
- 5+ years’ experience driving marketing programs and campaigns that result in marketing return on investment with a direct impact to revenue.
- Self-motivated, self-starter with ability to handle and prioritize multiple projects.
- Demonstrated competency to plan, implement and measure with a strong sense of urgency to drive strategy to action.
- Successful track record of achieving results through and in collaboration with others.
- Self-starter, capable of working with mínimal guidance.
- Travel up to 25%.

**Compensation and Benefits**

The salary range estimated for this position based in Massachusetts is $103,100.00-$154,700.00.This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short
- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
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