Cvb Sales Executive

4 weeks ago

Muskegon, United States Muskegon County, MI Full time

Responsible for the development and solicitation of sales accounts in the meetings and conventions market with a strong focus on Muskegon’s VanDyk Mortgage Convention Center; develop and enhance the sales cycle through identification of prospects to generation of leads and definites; utilization of the sales CRM (customer relationship management) system, tracing and tracking of all sales accounts/clients; coordinating sales activities and strategies related to individual accounts; working with other external and internal sales and marketing teams to achieve the CVBs sales goals (e.g. bids, presentations, site inspections, trade shows, direct mail, telemarketing programs, etc.); recommend excursions for meetings and convention-related activities and events with assistance from CVB staff; and providing accurate and valid statistical sales information/data for CVB reports.

**Required Minimum Entrance Qualifications**:

- Associate degree or 60+ hours of college-level coursework at an accredited college or university is required. Professional development training beyond formal education, professional affiliations with industry associations, and prior CVB sales/service experience is preferred; **AND** **at least three (3) years of demonstrated experiences in sales, and recognition and understanding of the meeting, group and visitor markets (e.g., associations, tour operators, etc.);
- Have a valid Michigan driver’s license.

**Physical Conditions / Work Location**:
**PHYSICAL ACTIVITIES**

This position will require inside and outside sales; dexterity in the hands for computer operations; ability to lift at least 35 (thirty-five) pounds, move exhibit cases, and assemble and disassemble trade show booths.

**ENVIRONMENTAL CONDITIONS**

Travel (airline, car, and/or motor coach) extensively; make oral presentations before groups (e.g., client groups) on behalf of the CVB (note: usually in competition with other groups making similar presentations at the same time).

**Additional Information**:
VALUATION CONTENT

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