Director, Content Marketing

2 weeks ago

Boston, United States Snyk Full time

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

We're looking for a Director, Content Marketing who has hands-on experience in building and leading transformations through exceptional messaging, content, and creative work. You'll be passionate about creating content that our prospects and customers want, sharing that content on the channels they use, and measuring the results of that content to ensure the highest return on investments.

As the Director, Content Marketing you'll be responsible for leading a team of content marketers as a part of the Product Marketing team, against daily deadlines and ambitious goals to consistently deliver outstanding results. You'll become an integral partner to the Demand, Dev/SecRel, MOPS, and Product Marketing teams, driving a holistic and coordinated approach to content marketing across all product lines, channels and global geographies.

**You'll Spend Your Time**:

- Pioneer groundbreaking, audience-centric editorial and content strategies to acquire new customers, expand existing customer engagement and build brand loyalty
- Leverage research and partner with Digital SEO to understand what makes audiences tick, and define content areas to expand reach
- Lead the strategy and execution of content marketing to advance Snyk's credibility and leadership in security
- Drive the expansion of Snyk segment-specific content marketing into industries, personas, compliance requirements and other market drivers
- Being player/coach building and managing a content team support the translation of product-oriented messaging and content to solution-oriented content
- Drive new and creative communications vehicles and asset types, from video to advertisements
- Collaborate cross-functionally to deliver a holistic, thematic content strategy and content plan; regularly present to marketing leadership and executive suite on results

**What You'll Need**:

- 10+ years of experience and related B2B, high-tech with experience in Cyber Security, and reaching security and development/devops audiences
- Minimum of 2 years in a leadership role
- Demonstrate leadership and management experience
- Demonstrate experience with strategic thinking, agency management, briefing expertise, creative concept evaluation, project management, planning and organization
- Knowledge of and experience with LLMs and other content generation technologies
- Have an entrepreneurial spirit, business acumen with a focus on business outcomes and proven ability to manage to key performance indicators
- Have an understanding of multicultural consumer trends, insights, passion points and media content consumption behaviors
- Have a passion for writing, storytelling, a eye for typos, and a lot of creativity

**About Snyk**

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

**Benefits & Programs**:
Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

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