Associate Media Director
2 months ago
The Associate Media Director is accountable for leading media strategy development, client relationships, output timeliness, accuracy, and overall excellence for a selection of clients within our core key verticals: tourism, healthcare, higher education, B2B, and CPG. This position will lead strategic media planning, including audience targeting, channel selection, and ad tech. The Associate Media Director will also advise on strategy and be a resource for providing invaluable guidance to media implementation and buying teams.
**Responsibilities**:
- Demonstrate ability to utilize resources to execute client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
- Drive client success through strategic media planning, audience targeting, and ad tech utilization.
- Cultivate and maintain industry relationships to stay at the forefront of media trends.
- Collaborate with internal teams to ensure client expectations are met.
- Act as a trusted advisor, representing clients' perspectives and offering solutions.
- Identify opportunities for expanding agency services within existing clients.
- Participate in new business efforts and lead client presentations.
- Provide leadership, mentoring, and problem-solving within the media strategy group.
- Deliver clear, compelling, and persuasive client communications.
**Qualifications**:
- Bachelor’s Degree
- 7+ years of media planning/buying experience
- Understanding of media planning, strategy, negotiation, implementation, and performance analysis
- Leadership experience with a background in team management (preferred)
- Knowledge of current media research, planning, buying resources and capabilities
- Knowledge of local, national and emerging media trends
- Familiarity with digital measurement and analytics
- Experience in tourism, healthcare, or higher education is a plus
**Key Competencies**:
- Adaptability to change and diverse teams
- Effective communication and active listening skills
- Analytical mindset with sound judgment
- Proactive problem-solving and innovation
- Motivational and highly productive team player
- Self-motivated with excellent time management
- Consistent commitment to high performance standards
- Cooperative and collaborative mindset
- Thrives in a fast-paced, ever-changing environment
**Other duties**:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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