Artificial Intelligence Marketing Manager

1 week ago

Washington, United States Meta Full time

**Artificial Intelligence Marketing Manager Responsibilities**:

- Build, manage, and nurture the product marketing team responsible for the AI portfolio. This includes modeling inclusive behaviors and building a diverse organization that values, respects, and taps into different backgrounds and perspectives.
- Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product, App teams, Research, Comms and Brand.
- Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners for large, complex AI launches across the company while minimizing risk.
- Work across all AI workstreams and GTMs to ensure leadership visibility, awareness and consistency in strategy, messaging and approach.
- Own critical process and operations efforts that inform the AI Marketing Approach.
- Partner with brand and integrated marketing on outbound marketing strategies and programs to drive awareness, adoption and long term engagement.
- Establish strong partnerships with cross-functional partners including Creative, Marketing Analytics, Marketing Insights, Product Management, Legal and more.
- Tackle complex,highly visible and sensitive issues with a strategic mindset, and create thoughtful recommendations and action plans for solving critical issues.
- Manage high priority, fast moving decisions and communication planning.
- Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.

**Minimum Qualifications**:

- BA/BS degree
- 10+ years’ experience in marketing or strategic capacity
- Experience working with Product, Marketing and Legal at all levels of management, both internally and externally
- Solid analytical and problem solving skills
- Experience marketing innovative products
- Direct experience in Product Marketing, partnering closely with Product Teams
- Experience with consumer go-to-market (GTM) strategies based on consumer driven insights
- Experience with consumer facing product launches and consumer campaigns
- Experience driving presentations with executives and cross functional teams
- Project management experience
- A proven team player adaptable to a fast-paced environment
- Proven understanding of the technology industry or AI professionals

**Preferred Qualifications**:

- Experience in influencer marketing, digital advertising
- Experience in content or social media marketing

**About Meta**: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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