Vp, Omni and Loyalty

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

**Position Summary**

The Vice President of Retail Omnichannel and Loyalty Programs is a key driver of CVS’ overarching journey toward becoming the leading community health and wellness destination of choice. You will be responsible for designing the roadmap for the future of CVS front store digital commerce and leading the company’s omnichannel retail vision and strategy. You will lead the design and execution of CVS Health’s retail loyalty programs, including personalization capabilities, investments, customer roadmap.

This role will partner closely with the Chief Merchant of Front Store Retail, the direct leadership team across Merchandising, as well as key partners across Supply Chain, Marketing, and Operations.

The Vice President of Retail Omnichannel will also partner closely with departments across the enterprise including marketing, product design, loyalty, and supply chain to develop new and enhance existing CVS Health enterprise omnichannel programs and solutions that leverage retail store and enterprise digital assets to deliver results and meet customers’ evolving needs.

**Key Responsibilities**
- P&L responsibility across front store, digital commerce, digitally influenced retail revenue (e.g., via Instacart partnership, BOPIS) as well as Loyalty and customer KPIs
- Lead a team of direct reports across Omni and Loyalty focused on:

- Retail digital strategy, site merchandising, digital customer engagement, and omnichannel operations functions
- Loyalty strategy, program management and execution
- Drive company culture through a customer & colleague first mind-set, fostering cross-functional team collaboration and talent development

**Omni**
- Connecting digital experience to overall consumer experience
- Accelerate the strategic direction, growth, and operationalization of the $750MM retail digital business by leveraging CVS’ integrated Health Assets, consumer touchpoints, and the expertise of cross-functional colleagues
- Expanding existing revenue streams through enhancement of digital capabilities
- Determining how to engage and accelerate partnerships with brands and vendors to enhance online product visibility and drive site traffic
- Champion and transform the omnichannel customer experience. Chart a multi-year strategy to enable strategic growth initiatives
- Drive ecommerce revenue growth through assortment, merchandising, pricing/promotion, and digital capabilities
- Partner with supply chain and retail operations leaders to continuously evolve our modern fulfillment and delivery capabilities
- Work closely alongside the Digital product team to develop and enhance digital experiences

**Loyalty**
- Responsible for strategic direction and creation of loyalty program(s)
- Lead all personalization investments and planning for CVS Health’s loyalty programs
- Drive the strategy and execution of all aspects of a multi-faceted Loyalty agenda including personalization in all channels
- Create innovative and compelling personalization programs targeting existing customers that drive loyalty, retention and profitability, loss mitigation strategies and communications, yield management, lifecycle management, graduating customers into new products or services
- Collaborate with the Value Strategy & Pricing team to drive the right offers and pricing
- Work collaboratively with all areas of the business to ensure Loyalty programs are innovative and comprehensive
- Seek out new and non-traditional opportunities to engage customers, retain customers and personalize our offerings
- Develop Customer Driven Insights, Innovation, Modeling Analytics, and reporting

**Required Qualifications**
10 to 15 years of relevant retail or direct to consumer digital leadership in key disciplines of marketing, merchandising, product management, and/or omnichannel operations

**Preferred Qualifications**
- Strong work ethic, self-starter, and be highly productive in a dynamic, collaborative environment
- Outstanding leadership capabilities with a demonstrated track record of developing, engaging and inspiring high performing teams
- Strong business and financial acumen, with experience managing a P&L, identifying sources of revenue and profit growth
- Demonstrated ability to leverage customer insights and adva