Program Manager, Retail Media
2 weeks ago
**About the Role***
**What You'll Do**
- Drive programs and strategic audience, insights and measurement initiatives for CPG (Grocery & Retail), including foundational data pipelining, ideation, launch, execution and post-launch measurement and maintenance for these specific initiatives.
- Work closely with teammates, as well as cross-functional partners in Ad Operations, Sales, Partner Solutions, Data Science, Engineering and Product to drive, evaluate, iterate, improve and optimize ads and data products and solutions.
- Lead programs end-to-end handling partner relationships and processes for a successful build and ship of products and solutions - running timelines, facilitating partner needs and inputs, setting prioritization and resource allocation
**Basic Qualifications**
- 6+ years of experience, ideally in an advertising and/or marketing role, especially in Program Management, Project Management, Research, Advanced Analytics, Consumer Insights, Audience Strategy and Measurement or Audience Insights, or Business Intelligence
- Experience in supporting an ad sales organization, especially within retail media and/or CPG, as an authority and thought partner, leading with insights to grow revenue
**Preferred Qualifications**
- Is a phenomenal communicator, especially using data and insights to non-technical audiences, while also having the technical expertise to distill information for technical audiences (i.e Engineering, Product Management, Ops) to intake requirements and build solutions
- Proficient in the advertising and/or marketing data landscape, and have a foundational understanding of the advertising ecosystem credibly speak to and about audiences, platforms and media
- Proficiency in advanced analytical tools (e.g. SQL, R, SAS, Tableau), to be able to advise, QA and troubleshoot solutions on and made from these tools.
- Proficiency in process management tools (e.g. Asana, JIRA, Salesforce Cloud)
- Understanding of the vertical needs and ability to creatively apply, influence and build audience solutions, measurement methodologies and research in a way that improves advertiser perception of Grocery & Retail on Uber, then leading to effective and successful campaigns
- Masters or advanced degree in Marketing, Business, Market Research, Analytics or Engineering
- PMP Certification A deep understanding of applied statistics and data science including sampling approaches, causal modeling, time series analysis, and data-mining techniques
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