Email Marketing Manager

2 weeks ago

Cedarburg, United States PartsBadger LLC Full time

**Why PartsBadger?**

PartsBadger changes the way people and companies source their custom manufactured parts. We believe in a get it right, don’t be right attitude and strive to make our services easier than our competition. If you are open-minded and ready to be a part of something bigger than yourself with a winning team, continue reading

**About PartsBadger**:
PartsBadger is transforming the way people source their manufactured parts by blending technology with manufacturing. PartsBadger has been awarded a number of accolades including:

- Ozaukee County Business of the Year - 2022
- US Congressional Commendation, Wisconsin Senate Citation, and Mayoral Proclamation
- Future 50 Winner - 2020, 2021, 2022, 2023
- 2020 Inc.5000
- #525 in fastest growing company in the US
- #23 in the US in Manufacturing
- #8 in Wisconsin Overall
- Wisconsin Manufacturer of the Year Honoree - 2020
- ESGR Patriotic Employer
- MMAC Focus on Future - Finalist - Innovation - 2021
- MMAC Focus on the Future - Winner 2020
- BizTimes Bravo IQ - 2019
- MMAC Future 50 - Honoree - 2019
- Scaleup Milwaukee - Innovation - 2018
- 43% Average Annual Growth Rate

**Who You Are**:
You are the key, setting up the funnel - and everyone else - for success.

This position reports to the Director of Sales and Marketing.

**Day-to-Day**
- Monitor system performance and quickly remedy any issues, directing cross-departmental team members.
- Enrich, manipulate, and analyze data sets exceeding 1 million rows in size.
- Work with internet service providers (ISPs) and use tools, such as Return Path or Sender Score, for deliverability insights.
- Provide guidance, systems, and tools to the Lead Generation team that align with the inputs and outputs of the program.
- Create and maintain SOPs, guidance and technical support for lead gen activities.
- Manage team initiatives to regularly segment leads, cleanse out poor leads, and ensure a pipeline of new leads are being added consistently to maintain overall performance.
- In alignment with department and company goals, coordinate testing and develop success metrics.
- Maintain records of all testing.
- Research industry trends, external service provider (ESP) updates, and new tactics in order to increase and maintain system performance long-term.
- Remain up-to-date on the legal and regulatory environment and maintain compliance with:

- CAN-SPAM Act (US), GDPR (Europe), and CASL (Canada), and any other applicable laws.
- Collaborate with the Marketing team to ensure proper lead targeting, messaging alignment, and consistent template testing and iteration.
- Establish and collaborate with the Sales team on measuring output quality.
- Always practice excellent internal and external customer service.

**Management**
- Manage all members of the Lead Generation team and certain members of the IT team.
- Establish expectations and set goals for employees based on all project benchmarks.
- Evaluate performance based on job descriptions.
- Complete one-on-ones with employees and monitor autonomy, competency, relatedness, and hygiene factors.
- In collaboration with Human Resources, support team member development, facilitate conflict resolution, and minimize inventory of one risk.
- Monitor department-level KPIs, including managing budgets, to meet company goals and ensure program output remains at a net positive.
- Additional KPIs include and are not limited to System Deliverability, Overall Response Rate, Positive Response Rate, RFQs Generated and Leads Added
- Determine hiring needs, coordinate onboarding, and rollout training programs for new employees.

**Required Qualifications**:

- Experience with Python and SQL
- Advanced Technical Ability, including Code-Writing Proficiency
- Familiarity with SPF, DKIM, DMARC and Other Related DNS Records
- Experience with API Integrations
- Experience with A/B or Multivariate Tests
- Proficiency in Mailchimp, SendGrid, Instantly, Gmail API, or Other Marketing Platforms and Automation Tools.
- Highly Inquisitive with a Desire to Learn
- Strong Prioritization and Organizational Skills
- Excellent Verbal and Written Communication Skills
- Strong Listening and Presentation Skills
- Excellent Attention to Detail
- Management Experience

**Preferred Qualifications**:

- Bilingual - Professional Spanish
- CNC Knowledge
- Experience in the Manufacturing Industry

Pay: $75,000.00 - $90,000.00 per year

Ability to Relocate:

- Cedarburg, WI 53012: Relocate before starting work (required)

Work Location: Hybrid remote in Cedarburg, WI 53012

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