Brand Coordinator

**Position**: Brand/Sales Coordinator

**5 Reasons You Should work for Green Acres Lawn Care**
- Your experience, customer service, work ethic and ability to take on new tasks will determine your pay.
- Company matched 401k
- Paid holidays after 1 year
- Paid vacation
- Our management team is supportive and friendly. We want you to be successful.
- Our employees almost never quit. Our team has been with us a long time.
- We will train you. We will invest in you. We will put you through any kind of training you want to help you grow your knowledge and advance within the company.
- Our company is growing by 100’s of new clients per year.

**Responsibilities**

**Strategic planning**
- Ability to implement and execute against existing process and procedures
- Understanding of the people and tools at your disposal to most effectively achieve our goals.
- Sustaining and establishing relevant and reliable data points to focus on throughout the year

**Marketing Efforts**

Brand Awareness:

- Brand Recognition: Measure the level of brand recognition in the target market.
- Market Penetration: Evaluate the company's presence in the local market compared to competitors.
- Website Traffic and Conversion Rates: Monitor website traffic and conversion rates from online channels.
- SEO Performance: Assess the effectiveness of search engine optimization (SEO) strategies.

Social Media Engagement:

- Content Reach: Measure the reach and engagement of blog posts, articles, and other content.
- SEO Content Performance: Evaluate how well content contributes to SEO goals.

Advertising Effectiveness:

- ROI on Advertising Campaigns: Assess the return on investment for various advertising campaigns.
- Ad Click-Through Rates: Monitor the effectiveness of online and offline advertising efforts.

Customer Retention:

- Customer Loyalty Programs: Implement and measure the success of customer loyalty programs.
- Customer Feedback: Gather feedback from existing customers regarding the effectiveness of marketing messages.

Event Marketing:

- Event Attendance and Impact: Measure attendance and assess the impact of events sponsored or organized by the company.

Networking Effectiveness:

- Evaluate the success of networking efforts at industry events.
- Competitor Analysis:

- Competitive Positioning: Analyze the company's position in comparison to competitors in the market.
- Marketing Strategies Benchmarking: Benchmark marketing strategies against industry best practices.

Budget Management:

- Marketing Budget Adherence: Ensure that marketing initiatives stay within the allocated budget.
- Cost per Acquisition: Monitor the cost-effectiveness of customer acquisition efforts.
- Customer Feedback and Surveys:
Cross-Selling and Up-Selling:

- Cross-Selling plan and marketing efforts
- Up-Selling Opportunities: Identify and capitalize on up-selling opportunities with existing clients.

Collaboration with Sales:

- Lead Handoff Efficiency: Ensure smooth collaboration between marketing and sales teams for lead handoff.
- Sales and Marketing Alignment: Assess the alignment of marketing strategies with sales goals.

Market Research and Feedback with Sales:

- Market Trends Analysis: Stay informed about market trends and adjust sales strategies accordingly.
- Customer Feedback: Gather feedback from clients to enhance service offerings.
- Manage all marketing/sales efforts on social media and other things online/offline
- Provide assistance in answering phones and handling client interactions
- Keeping website and all social media accounts updated and active
- Video and content editing
- Handle and reply to all reviews
- Subject to change as position evolves

Green Acres Lawn Care is a fast growing lawn care, maintenance and pest control company serving Belvidere, Rockford, and the surrounding area. We have been in business for 19 years, serving over 3000 clients. We are a profitable, stable company.

Your job is safe with us and you have the opportunity to grow your career.

**KPI’s**
- Keep revenue at a minimum of 6 times marketing budget (for example, $20,000 per month advertising spend needs to yield $120,000 in new revenue)
- Keeping up with our yearly revenue growth goals
- Keep our CAC within budget
- Keeping up with our review goals
- Maintain a 50% close rate on leads to clients
- Maintain a 55% close rate on estimates written
- Complete a weekly audit of all analytics on active marketing efforts
- Subject to change as position evolves