SEO Specialist

**Company Overview**:
**SEO Position Summary**:
**SEO Specialist Responsibilities Include**:

- Execute and improve all organic search tactics for Google and Bing;
- Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging plus targeted content;
- Analyze web analytics to drive insights and data-driven content optimization recommendations;
- Perform ongoing keyword expansion, including identification and implementation of keyword opportunities;
- Write and design pages optimized for SEO, staying true to branding standards.
- Stay up-to-date with search engine updates to identify and implement contemporary, SEO-driven strategies;
- Work with the webmaster to ensure the website conforms to usability and mobility standards;
- Perform site audits and work with the development team to ensure all back-end functionality (3XX, 4XX, 5XX, etc.);
- Execute link-building and link profile management activities, including opening accounts, webmaster outreach, relationship building, etc.;
- Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns;
- Track, report, and analyze website analytics and SEO initiatives and campaigns;
- Research and analyze the competition and competitor websites;
- Work with content and marketing teams to drive content creation and promotion with SEO.

**Requirements**:

- Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields
- **In-depth experience with website analytics tools, including Ahrefs, Google Search Console, SEMRush, Moz, Google Analytics, Screaming Frog etc.**:

- Google Analytics Certified
- Must have at least two years of experience in digital marketing and SEO.
- Excellent understanding of contemporary digital marketing principles, strategies, and best practices
- Synergized understanding of other forms of digital marketing, including content marketing, PPC, conversion rate optimization, landing page optimization, re-targeting, etc.
- Proven experience implementing SEO campaigns.
- Solid understanding of performance marketing, conversion, and organic customer acquisition
- Proficiency in MS Excel, PowerPoint, and Word

**What We Offer**:

- Extensive onboard training for new team members
- Swift growth opportunities
- Financial security through competitive compensation, incentives, and retirement plans
- 100% paid medical insurance
- Paid vacation & time off
- 401(k) retirement savings with a generous company match
- Charity participation
- The stability of a company with a record of strong financial performance Never had a lay-off and is 100% organically grown.

Pay: $55,000.00 - $60,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person