Communications Specialist

2 weeks ago

Melville, United States H2M architects + engineers Full time

H2M Architects + Engineers, a multidiscipline architectural, engineering, environmental consulting firm based in NY and NJ that currently has openings for two, Marketing Communications Specialist to join our Marketing team.
As part of the Marketing Team, these positions will assist with internal and external communications initiatives, in line with strategic business goals and related activities. One position will be the Marketing Communications lead for two markets: Water and Wastewater. The second position will be a Marketing Communications lead for two markets: Real Estate and Energy. These positions will play a key role in strengthening the H2M brand in these Markets and overall reputation by getting our stories told both far and wide and to very particular audiences. Keeping a keen eye on our local, regional, and global content pipelines, you'll identify interesting and news-worthy reports, thought leadership pieces, and various initiatives and turn them into compelling and captivating stories and stakeholder relevant content. These roles will be responsible for all content and PR related activities within these Markets including but not limited to: Articles, Regional PR, Tradeshows, Events, Speaking Engagements, Media Opportunities, Advertising, Sponsorships, Website Content, Social Media Campaigns, Awards, and Presentations.

To succeed in this role, you are good at initiating, conceptualizing, developing, and getting stories, events, concepts, and creative formats off the ground. Simply put, you're good at making things happen. You are highly motivated and thrive on seeing the stories you've pitched break into the news stream. Having identified your end-goals, you know how to organize quality work efforts to achieve them, working both independently and in teams. Sharing ideas and experiences and finding new ways of working that result in value creation, is second nature to you. You are able to navigate in a complex business environment with multiple stakeholders. In addition, you have the communication skills to address and engage audiences of all levels, both in person, in PowerPoint, and other platforms.

This position reports to the Corporate Communications Manager and will work closely with the entire Marketing Team.

**Responsibilities**:
Marketing Communication Specialist for the Real Estate, Municipal and Public Agencies Markets The person in this role will be responsible for driving the content strategy for each of these Markets by leading monthly meetings with Market Directors and any other value-added stakeholders. This will include developing the agenda, researching topics, ideas for campaigns and presenting at each meeting. This role will be responsible for the following areas in each Market.

Articles and Public Relations
- Take the lead and use your creative strategies as you work with leadership to understand the key drivers for growth.
- Prepare thoughtful, high-impact, and engaging articles and promotional materials which highlight our depth of experience, expertise, and creativity.
- Look for creative ways to help us achieve our goals for growth, brand awareness, and market leadership.
- Research and develop hot topics for each market that will show the depth of expertise within market.
- Identify publishing opportunities for expert articles
- Interview, develop, and write by-lined expert articles. Maintain consistent editorial and communications standards, branding, and guidelines.
- Research, write, publish timely press releases. Stay apprised of all events, news happening within markets.
- Develop and maintain relationships with all related media outlets for the markets.
- Maintain databases of coverage, press activity, and press targets; manage PR tracking and analytics.

Awards
- Research market related award programs and opportunities.
- Coordinate awards submittals including assembling submittals with the market director and discipline teams, writing narratives, etc.
- Events, Speaking Engagements, Sponsorships, and Presentations

Track and research local and national conference presentations, sessions, and speaking opportunities to help further the markets’ brand and marketing goals and write, edit, and submit session proposals when appropriate.
- Network at events and identify engagement and exposure opportunities in the local regions for markets.
- Manage logistics for markets for sponsorships, contributions, and event coordination.

Tradeshows
- Research, Manage, and track logistics for all market related tradeshows. This includes:

- Kick Off Meetings, Registrations, PR Materials, Sponsorships, Associated Advertisements, Speaking Engagements, Packing and Ordering Booth Materials, Debrief meetings.

Social Media
- Develop and manage social media campaigns, posting, and foster engagement for markets
- Develop monthly project spotlights for each market

Advertisements
- Manage advertising opportunities within Markets. This includes research, gathering media kits, discuss

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