Marketing and Digital Communications Advisor

4 weeks ago

Irwindale, United States Southern California Edison Full time

**Join the Clean Energy Revolution**

**A day in the life - Get ready to think big, work smart and shine bright**
- **Marketing Programs**: Lead marketing programs related to Affordability and Rates, ensuring consistent objective achievement, maintaining continuity, and delivering efficient performance.
- **Strategic Planning**: Formulate and implement comprehensive marketing strategies for Business (B2B) and Residential (B2C) Customers. This includes acquisition, retention, lead generation, automated offer management, integrated campaign management, and multi-channel media through data-driven strategies.
- **Customer Experience**: Recommend and implement improvements to the digital customer experience to ensure customer adoption of programs and services.
- **Performance Metrics**: Develop and track performance metrics to measure the success of marketing and digital plans while clearly demonstrating return on investment.
- **Project Management**: Execute and manage projects using both vendors and in-house staff, demonstrating a hands-on approach when necessary.
- **Regulatory Navigation**: Actively navigate a complex regulatory environment, collaborating with the California Public Utility Commission and other state utilities in California to implement statewide programs and mandates.

**The Essentials**
- Five to Seven years of experience in marketing strategic planning, direct response marketing (all channels), database marketing or project coordination (project scope, cost, and schedule) in Marketing, Advertising or Communications.
- Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
- Experience with multi-channel marketing strategy and planning. (media, banner, radio, etc) driven by sophisticated analytics and data modeling.
- Vendor management experience.

**The Preferred**
- Bachelor’s Degree or higher in Marketing, Business, Communications or related field.
- Utility or other highly regulated industry experience.
- Experience with enterprise marketing software - Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud.
- Ability to work independently in a fast paced environment.

**You should know**
- This position’s work mode is **hybrid**. The employee will report to an SCE facility for a set number of days with the option to work remotely on the remaining days. Unless otherwise noted, employees are required to reside in the state of California. Further details of this work mode will be discussed at the interview stage.
- Position will require up to 10% traveling and being out in the field throughout the SCE service territory.

**About Southern California Edison**

The people at SCE don't just keep the lights on. Our mission is so much bigger. We’re fueling the kind of innovation that’s changing an entire industry, and quite possibly the planet. Join us and create a future with cleaner energy, while providing our customers with the safety and reliability they demand. At SCE, you’ll have a chance to grow personally and professionally, making a real impact in Southern California and around the world.

At SCE, we celebrate our differences. We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status.

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