Hcp Media Engagement Manager
3 weeks ago
HCP Media Engagement Manager (Remote)
- At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.- At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.- Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.**Position Summary**:
- The healthcare marketing landscape is changing, fast. Healthcare professionals are increasingly expecting their engagements with companies and brands to be more digital going forward. Nestlé Health Science recognizes the importance of finding and reaching our customers where they are, and that means increasing our commitment to transforming our marketing strategy and focusing on HCP Omnichannel.- The HCP Media Engagement Manager is responsible for the strategy, implementation, and management of paid digital media efforts dedicated to reaching and engaging healthcare professionals (HCPs). This person is also responsible for ensuring that paid digital media efforts fit strategically within the broader HCP Omnichannel plan, helping to guide the HCP along in the engagement journey. This is a remote opportunity with quarterly travel anticipated.**Responsibilities**:
- Oversight of the paid digital media function focused on reaching Healthcare Professionals for Nestle Health Science Professional Health and Medical Nutrition Brands, including Compleat, Peptamen, & Alfamino
- Develop and plan HCP annual digital paid media strategy, including investment levels, channel mix, partner recommendations, and other holistic aspects of an annual plan
- Lead partnerships with specialized industry vendors and partners to identify strategies that maximize media value and impact within each brand’s budget
- Understand each brand’s target audience, overall business goals and strategic marketing objectives
- Optimize ongoing in-market activations to ensure efficiency in spend, audience reach, and in meeting objectives
- Partner with internal teams to brief and develop creative content that aligns to brand objectives and guideline
- Establish relationships and manage campaign execution with external vendors, including ad trafficking, media placement, and optimizations
- Coordinate digital media plans and campaigns across the Pro Health portfolio to gain efficiencies and avoid unintended overlap
- Measures and reports performance of all digital marketing campaigns & assesses against goals (ROI and KPI's)
- Thought Leadership: Maintain and share expert knowledge of key HCP engagement tactics and the latest industry and market trends, along with a POV on what/how we can leverage for our own brands
**Requirements**:
- Bachelor's degree in Marketing, Communications, or similar
- 5+ years of direct experience working with paid digital media (planning and activation), ideally in the healthcare space with Healthcare Professional experience strongly preferred
- Ability to handle multiple parallel projects across a large portfolio of products
**Skills**:
- Communication skills
- Ability to build strong working relationships, both internally and externally
- Project management skills
- Analytical skills and understanding of KPI's for digital media
- The approximate pay range for this position is $120,000- $150,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.- Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:- Requisition ID#- 302559- It is our business imperative to remain a very inclusive wo
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