Director, Marketing
3 weeks ago
Overview:
**About B. Braun**
B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.
**Responsibilities**:
**Position Summary**:
The Director of Marketing, Automated Infusion Systems will serve as a key member of the US AIS Marketing Leadership Team. This individual will lead the launch of B. Braun’s next generation infusion pump platform while managing the existing product lines. This role will report to the Senior Director, Active Devices and will closely partner with global and local cross-functional teams to determine current and future needs of the customer and align ongoing portfolio development to unmet customer needs. The role will oversee the development of marketing plans and the expense budgets for B. Braun AIS products and ensure achievement of organizational goals. Direct reports will include at least two subordinates at the Product Manager and/or Product Director level.
**Responsibilities: Essential Duties**
- Manage, build and mentor team of direct reports that own product and category responsibility for strategic planning, tactical execution, insight generation, and collaboration with business partners:
- Ensure the attainment of organization goals of market share, profit, price and revenue
- Directs the selection, training, supervision, development and evaluation of employees and approve staffing allocation.
- Development and implementation of overall business and marketing plans that create alignment and a clear vision that drives successful achievement of business objectives.
- Perform product lifecycle responsibilities for existing and new products.
- Create and oversee metrics to ensure organization is successfully meeting targets and objectives.
- Provides prioritization and support for tactical request from Sales, Customer Service, R&D, and Marketing communications when necessary.
- Oversees the development and implementation of tactical plan and the appropriate agency management.
- Oversee the development of product budgets, forecast, metrics and measures key performance indicators to monitor and evaluate results.
- Oversees and management the various business planning activities to include development of strategic and tactical plans, forecasting, pre/post mortem, and launch planning.
- Responsible for ensuring effective cross-functional collaboration in all business areas.
- Understand healthcare industry trends, competition, health economics, and customer insights.
- Strong influence management skills are required to ensure we are focused on the investments that align strategically and represent the highest priority.
- Direct trade show activities to manage booth activities in coordination with the trade show and conventions team.
- Prepare monthly report to monitor the success of marketing plans, sales and other key projects.
**Expertise: Knowledge & Skills**
- Excellent leadership skills
- Ability to direct the selection, training, supervision, development, motivation, and evaluation of staff.
- Ability to effect change.
- Ability to develop and maintain a strong alignment with the sales organization.
- Influence - persuasion and inspiration to make a positive impact and influence change across the organization.
- Knowledge of GPO, healthcare distribution channel, and healthcare environment.
- Ability to perform financial analysis of contract proposal.
- Excellent communication skills, both written and verbal.
- Ability to prepare and present executive reports at executive level briefings.
- Qualitative and quantitative analytical skills.
The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.
Target Based Range: $190,000 - $205,000 Qualifications:
**Expertise: Qualifications - Experience/Training/Education/Etc**
**Required**:
- Bachelors’ degree (BS/BA) form a four-year college or university. MBA preferred
- Medical/pharmaceutical marketing experience. New product development/product launch experience, marketing experience, ne
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