Technical Marketing Lead

2 weeks ago

Houston, United States Giga Energy Full time

Giga Energy manufactures and operates energy infrastructure. We are an international company with headquarters in Houston & Shanghai offering comprehensive product lines including electrical equipment, modular data centers, and power generation assets. In addition to our product lines, Giga operates off-grid and on-grid data centers in North and South America.

**Technical Marketing Lead**

As the Technical Marketing Lead at Giga Energy, you will be at the forefront of our marketing and external communications strategy. Your role will be pivotal in crafting compelling company collateral and dynamic product marketing materials that resonate with our audience. You'll ensure our sales team is equipped with top-notch documentation and manage our vibrant social media presence, engaging with a broad spectrum of stakeholders. We are looking for someone with a robust grasp of marketing and communications principles, exceptional communication skills, and a knack for simplifying complex technical concepts. If you thrive in a fast-paced, innovative environment and are passionate about energy solutions, this role is for you.

**Responsibilities**
- **Craft marketing collateral**: Distill large amounts of raw technical info into customer-facing content (social media posts, manuals, flyers, photos, videos, etc). Ensure consistency in brand messaging and visuals across all marketing materials and collateral
- **Channel & social media management**: Produce high-quality written and visual content for various channel audiences (including, but not limited to): social media, the company's website, and other external-facing mediums or channels
- **Market Research**: Conduct market research to identify any key trends, opportunities, and customer preferences
- **Budget**: Create analyses to inform how (and where) the company's marketing budget is spent
- **Cross-functional collaboration**:Work closely with sales, product, and other teams to coordinate any discrete marketing efforts to achieve common objectives and ensure cohesive and consistent messaging
- **Vendor management**: In certain instances, your may interface directly with external parties or audiences representing the company, its management team and product offering

**Requirements**:

- Bachelor's degree in marketing, business, or a related field
- 2-10 years of experience in marketing or a related role
- Proficiency in marketing tools and software (e.g., Google Analytics, HubSpot, Adobe Creative Suite, Canva, etc.)
- Strong analytical, communication, and project management skills
- Creative thinking and a passion for staying up-to-date on industry trends
- Ability to work independently
- Exceptionally strong organizational skills with a demonstrated ability to deliver results in a fast-paced environment
- Strong interpersonal skills with a high comfort level in dealing with senior management, directors and individuals at all levels, including external parties
- Ability to set priorities, handle multiple tasks, and meet deadlines
- Flexible and adaptable: able to shift between priorities and projects frequently, navigating ambiguity with focus and

**Preferences**
- Familiar with multiple messaging platforms and ability to monitor many relevant channels at once
- Strong enthusiasm for bitcoin and mining industry
- Start-up experience

**Benefits**
- Subsidized health, dental, and vision insurance
- Equity in rapidly growing startup
- Unlimited PTO

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