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Vans: Ecommerce Digital Content Coordinator

4 weeks ago

Costa Mesa, United States Vans Full time

As the eCommerce Digital Content Coordinator you will execute the content strategy for the North America websites (US and Canada) and mobile app. You are responsible for ensuring content updates are communicated, launched, tested and measured. You will support the eCommerce content team to manage the content library within the content management system and its surrounding processes.

Join the Vans Family
Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART - also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

**What you will do**:
Coordinates and executes weekly, monthly, quarterly and all seasonal content site updates in accordance with our master content calendar.
Types of content may include editorial copy, photography and video assets.
Reviews content with a mobile first approach.
**Pre-launch**: quality checks and tests all new content and added functionality to the site prior to releases.
**Post-launch**: responsible for reviewing and checking site updates (link accuracy, layout and visual components) across devices and browsers.
Supports managing the content catalog and owns folder organization and maintenance within the CMS.
Coordinates timelines, scheduling and asset requests.
Works cross functionally with marketing, site merchandising and creative teams to ensure site assets are correctly received, sized and properly uploaded and tracking for launches.
Execute ongoing optimization tactics to increase the visibility of content (i.e., internal linking, SEO meta tagging, content updates).
Tests site regularly to ensure content and links are up-to-date and the site is working properly.
Monitor and analyze content activities to share top stories and develop next level recommendations for content, campaigns, and experiences.
Monitoring competitor analysis and sharing insights and recommendations that could provide improved content performance.
Keep a pulse on social media feedback and questions to help inform future content ideas
Assist pulling relevant content data to report on KPI’s.
Actively participates in team strategy sessions and brainstorming for content campaigns and monthly content calendar.
Manages and updates page template documents as needed.
Identifies opportunities to improve a content page and its componentry as well as process improvements around managing the CMS.

**How you will do it**:
Executes site and mobile app content updates.
Documents all relevant processes of content updates.
Follows up on necessary communication around updates.
Identifies and suggests process improvement opportunities to support knowledge share with cross functional teams.

**What success looks like**:
A site where content is updated consistently and correctly and the CMS tool is an organized and optimized environment where the content team can work efficiently.
Being the go-to for site content needs and organized details.
Rolling out smooth and aligned content moments for digital launches.
Building strong partnerships with Catalog, Digitial Merchandising, Marketing and Digital Platform Operations.
Free To Be, Inclusion & Diversity
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
Skills for Success
**Years of Related Professional Experience**: 2+ years

**Edu

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