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Marketing Director

4 months ago

Alvin, United States Chick-fil-A Full time

Key Role:
Our Marketing Director is a forward-thinking partner, They will demonstrate ownership for the Creating Raving Fans Strategy. Specifically by delivering 2nd-mile service, helping to ensure more people come to see us as an Xtra-Ordinary place.

Key Responsibilities:

- In-store marketing
- Daily: Ensure POP is current, enhance dining room experience with flowers on tables, ensure promo pieces are in good repair, and maintain community board and marquis
- Weekly: Direct sales related Team member contests and secure and deliver prizes
- Store events: manage and communicate store events proactively with flyers and social media platforms, leverage PR opportunities
- Community and school relationships
- Manage spirit night partnerships, ensuring schools actively promote on their own and sign our agreement
- Communicate in a professional and timely manner to grow our brand
- Manage requests for donations (no cash donations) according to donation guidelines
- Catering and Outside Sales
- Ensure proactive communication with operational leaders
- Manage deliveries within Outside Sales guidelines
- Ensure necessary catering supplies are on hand for standard orders at all times
- Attend leadership meetings and work closely with the leadership team to discuss current and future marketing activities
- Work closely with operational leaders, communicating proactively to make sure they are prepared with food, supplies and staffing to deliver great experiences.
- Coordinate scheduling needs with the respective leader handling scheduling
- Leverage our 4 unique assets to develop emotional connections. Ensure the Cows are leveraged consistently and according to CFA standards
- Maintain cow costumes and outfits to protect our investment in them
- Within guidelines provided by the Operator, prepare an annual marketing budget during Q4 of the prior year.

Key Goals:
We will know the Marketing Director is successful upon attaining the following:

- Reaching established goals with sales( Customer count, check average, and outside sales)
- Strong and growing brand/reputation in the community
- Marketing costs(food and expenses) are within established budget