Content Marketing Manager

1 month ago

Chicago, United States AERO PAYMENTS, INC Full time

**Content Marketing Manager**

**About Us**:
Aeropay is a fast-growing payment company backed by Chicago’s leading investors. We enable businesses to accept compliant, cashless, and contactless payments, giving customers the freedom to spend. Leaving cash and cards behind and paying with a personal mobile device promotes safety, convenience, and a modern lifestyle.

**This is a full-time, Chicago-based hybrid position. Open to remote out of Boston or New York**

**Job Summary**:
We’re seeking a Content Strategy Manager to take our content program to the next level. Your responsibilities will include deeply understanding our audience, defining our content roadmap, and crafting resonant and industry-leading content. Your goals will drive brand awareness amongst fintech, reinforce our vertical leadership, generate qualified leads, educate our customers, and enable our sales function.

This will be a highly cross-functional role, expected to work across our marketing, sales, and product functions and with external stakeholders such as partners, customers, and editorial freelancers. We’re looking for someone who’s done it before and wants to do it again at 10x - blog posts, case studies, SEO articles, newsletters, videos, and social.

**Duties/Responsibilities**:

- Develop and execute an ambitious and unifying content strategy.
- Act as player-coach, building and managing a world-class content team, while directly creating high-quality content that grows the Aeropay brand and nurtures prospects.
- Managing the company’s podcast and coordination of guests, content, and generating strategy for viewership.
- Managing company socials, generating content, and scaling company accounts.
- Partner with Product and Brand Marketing and PR/Communications to craft compelling narratives and messaging.
- Deeply understand our Ideal Customer Profile segments and conduct audience and competitor research; Stay on top of fintech industry developments, news, and trends so that we publish content that resonates with Aeropay target prospects and customers.
- Collaborate with external contributors - partners, freelancers, and customers - to contribute to our content program; Leverage the latest technology to assist with content creation, SEO optimization, and data analysis; Partner closely with the SEO team and regularly review scaled content for quality
- Ensure consistent tone and brand across all content and target audiences while continuously analyzing and optimizing performance; Train internal teams on editorial best practices to scale content production
- Assist in podcast production

**Required Skills/Abilities**:

- Strong communication and project management skills
- Comfort with navigating ambiguity and juggling multiple initiatives
- Ability to work under pressure and adhere to deadlines; Self-motivated and able to thrive in a fast-paced and self-directed environment
- Design/photography/video production experience is a plus.
- Proven ability to execute inventive content campaigns across various formats.
- Portfolio that showcases a wide range of content types designed to drive business.
- Demonstrated proficiency in writing and content generation. Will be asked to provide a portfolio of previous work.

**Education and Experience**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in B2B content strategy in SaaS or fintech

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