Marketing Specialist

2 weeks ago

Houston, United States ABB Full time

**Marketing Specialist**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
As a Marketing Specialist, your role will be to implement customer-focused marketing and demand generation campaigns for ABB Energy Industries division. This position is based in Houston, Texas. Collaborating with marketing and sales teams in the United States and Canada, you will develop marketing strategies connected with local customer needs and market opportunity and aligned with global strategies and messaging.

**Your responsibilities**:

- Generate leads via advertising, sponsorship and other promotional activities.
- Execute creative concepts in accordance with the corporate branding guidelines and business strategy.
- Analyze and report campaign results to sales and other key stakeholders. Refine the marketing assets/plan, based on market response and customer feedback.
- Plan, coordinate and execute events, webinars and exhibitions to increase awareness/drive demand for ABB solutions and to support business growth.
- Support meetings and events at local customer experience center, working with sales team to improve and drive growth for the center
- Collaborate with Energy Industries colleagues to organize employee engagement events
- Support local sales team to localize global content to support sales activities (that is, customer presentations, social media content).

**Your background**:

- Bachelor’s degree in Marketing and/or Communications and minimum 2 years experience in marketing or marketing communications in a B2B environment (prefer technical/ industrial environment)
- Strong writing, editing, proofreading capabilities are mandatory, results focused with strong analytical skills
- Proficient with Microsoft Office, track record for developing strategic marketing communications plans to achieve desired targets
- Creative mindset and a drive to innovate. Self-starter and a strong networker with strategic thinking capabilities and hands on approach to translate plans to actions and monitor and report progress
- Fluency in English language is mandatory
- This position will be based in Houston, Texas

**Benefits**:

- Retirement plan
- Life insurance
- Disability insurance
- Wellbeing program
- Healthcare plan

**More about us**:

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