Product Marketing Associate

3 weeks ago

Austin, United States AffiniPay Full time

**Hi, We're AffiniPay**

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 11 years in a row, and as a result, our teams continue to grow as well

As the Product Marketing Associate at AffiniPay, you will be heavily involved in driving customer engagement and product adoption through tailored marketing campaigns and product launches.

**What You'll Do**:

- Go-to-Market Planning and Strategy
- You will assess each upcoming product and feature release and determine the optimal channels to deliver the message to market. Collaborating with your counterparts in marketing, you will set the timing of the assets and enter everything into a project plan in Asana.
- Continuously connect and align on the product/feature with the target market. Work with the product manager to ensure the product is scoped to meet the needs of the target market. This is essential to select the proper launch channels to utilize for the launch.
- Set metrics for success, track and report on results.
- Sales Enablement
- Work closely with the sales teams to understand the needs they have to sell the product.
- Prepare and create collateral such as: competitive battlecards, internal sales FAQ, sales training presentation, external brochure/one-pager.
- Conduct win/loss analysis by interviewing won and lost customers to better understand how to direct the sales team to position the product.
- Persona Development and Messaging
- Develop and refine/update the buyer personas for the target market by listening to customer sales calls, conducting online research, issuing surveys and interviewing when applicable. Collaborate with the UX team as needed.
- Write and test messaging for these audiences.
- Measurement & Optimization
- Be responsible for key metrics: signups (through webpage or sales team), active product usage, trial to paid conversion metrics (including trial to churn analysis), upgrades, cross-sells, forecasted revenue to goal met, etc.
- Inform relevant teams and work together to solve, ie: a sought after feature is not being used by new customers. Is it because they don't know how to use it? They can't find it? Work with the product team on help articles, tutorial videos, and post in-app based on certain actions. Monitor and revisit.
- Cross-functional Collaboration
- Work closely with Product Managers to understand the product roadmap and customer needs
- Collaborate with Content and Design teams to develop compelling marketing programs
- Work closely with Client Success to streamline the onboarding process and strong NPS ratings

**About You**:

- Bachelor's degree in Marketing, Accounting, or related field
- 1-3 years of experience - in Marketing, Accounting, Finance technology / software product preferred prior accounting or fintech experience
- Excellent written and verbal communication skills
- A "builder" mentality with strong collaboration skills
- Preferred experience with Salesforce, Asana, Mixed Panel, Tableau.
- Strong analytical skills paired with curiosity to understand any and all product engagement behavior to understand the customer holistically.
- Ability to professionally and efficiently collaborate and communicate across and up the organization of stakeholders (product management, sales team, marketing).
- This position is preferred to sit in Austin, TX

**Our Story**

Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), (Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.

**Diversity, Equity & Inclusion at AffiniPay**

At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating

  • Product Growth Marketing Manager

    2 weeks ago

    austin, United States Eurofins USA Consumer Product Testing Full time

    Job Description Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    2 weeks ago

    austin, United States Eurofins USA Consumer Product Testing Full time

    Job Description Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    2 weeks ago

    Austin, United States Eurofins USA Consumer Product Testing Full time

    Job Description Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    2 weeks ago

    Austin, Texas, United States Eurofins USA Consumer Product Testing Full time

    Job DescriptionReporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Growth Marketing Manager

    3 weeks ago

    Austin, Texas, United States Eurofins USA Consumer Product Testing Full time

    Job DescriptionReporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong...

  • Product Demonstrator Part Time

    1 month ago

    Austin, United States Product Connections Full time

    Job Posting: **Overview** Weekly Pay Flexible Schedule Fun Work Environment Career Advancement Opportunities Online and/or on-the-job training This part time associate samples products for suppliers within a Sam’s Club location. Product Demonstrators introduce customers to new and exciting items and brands by conducting product tasting events,...

  • Events Marketing Manager

    2 weeks ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Events Marketing Manager

    7 days ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Events Marketing Manager

    4 days ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Marketing & Communications Associate

    7 days ago

    Austin, United States A2I Enterprise, inc Full time

    Our company values our partnered clients and shares their vision of growth. Our success in creating these long-lasting promising business relationships is due to our dedicated Marketing & Communications Associate Team. Their determined efforts in providing our clients with excellent customer service and marketing expertise has overall improved the quality of...

  • Growth Marketing Manager

    2 weeks ago

    Austin, United States Fospha Marketing Full time

    Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides...

  • Marketing & Sales Associate

    7 days ago

    Austin, United States STN Inc Full time

    We are a marketing and sales company in Austin, TXrepresenting some of the most significantbusiness marketingfirms in the nation. As a company, we’ve partnered with top telecommunication clients to help expand their footprint through innovative sales strategies and cutting-edge marketing advertising. Due to the growth we have seen over the years, we are...

  • Director, Product Marketing

    7 days ago

    Austin, United States data.world Full time

    We’re looking for a Director, Product Marketing to drive strategy and execution for our AI-powered Data Catalog Platform. Your leadership, domain experience, and insight will help position data.world as the leading platform for addressing business challenges associated with data discovery, modernization, governance, and becoming ready for the bold new AI...

  • Marketing & Sales Associate

    7 days ago

    Austin, United States STN, inc. Full time

    Job DescriptionJob DescriptionWe are a marketing and sales company in Austin, TX representing some of the most significant business marketing firms in the nation. As a company, we’ve partnered with top telecommunication clients to help expand their footprint through innovative sales strategies and cutting-edge marketing advertising. Due to the growth we...

  • Marketing & Sales Associate

    4 days ago

    Austin, United States STN, inc. Full time

    Job DescriptionJob DescriptionWe are a marketing and sales company in Austin, TX representing some of the most significant business marketing firms in the nation. As a company, we’ve partnered with top telecommunication clients to help expand their footprint through innovative sales strategies and cutting-edge marketing advertising. Due to the growth we...

  • Director of Product Marketing

    1 week ago

    Austin, United States FORETHOUGHT.net Full time

    Founded by a team of Facebook, Dropbox, and LinkedIn alumni in 2017, Forethought is on a mission to make every touchpoint between humans and organizations faster and more intelligent. Forethought is a leading Generative AI company providing customer service solutions that transform the customer experience. Our products enable seamless customer experiences by...

  • Marketing Assistant Internship

    1 month ago

    Austin, United States En Pointe Marketing Full time

    Job DescriptionJob DescriptionThese are just some of the benefits of working with En Pointe as a Marketing & Business Intern.En Pointe Marketing has never been so busy and as demand grows from our clients, we need to grow, enhance and develop our team. We currently have an opportunity for an excited, driven, marketing and business focused intern to join our...

  • Marketing Assistant Internship

    1 month ago

    Austin, United States En Pointe Marketing Full time

    Job DescriptionJob DescriptionThese are just some of the benefits of working with En Pointe as a Marketing & Business Intern.En Pointe Marketing has never been so busy and as demand grows from our clients, we need to grow, enhance and develop our team. We currently have an opportunity for an excited, driven, marketing and business focused intern to join our...

  • Retail Marketing Associate

    1 month ago

    Austin, United States CareerBuilder Full time

    **Retail Marketing Associate** * Austin, TX * Full-Time * Retail Marketing Associate Outdoor Voices Retail Marketing Associate will partner closely with the Brand Marketing and Retail teams to build awareness and drive traffic to our new and existing retail locations. Reporting to the Senior Manager of Activations & Partnerships, youll manage new store...

  • Retail Marketing Associate

    1 month ago

    Austin, United States Outdoor Voices Full time

    **Retail Marketing Associate** * Austin, TX * Full-Time * Retail Marketing Associate Outdoor Voices Retail Marketing Associate will partner closely with the Brand Marketing and Retail teams to build awareness and drive traffic to our new and existing retail locations. Reporting to the Senior Manager of Activations & Partnerships, youll manage new store...