Non-profit Development Americorps Member, Vista

3 weeks ago

Compton, United States EntreNous Youth Empowerment Services, Inc. Full time

**YouthBuild VISTA VAD**
**2024-2025**

**VISTA Assignment**: Non-Profit Development (Recruitment)

(Compton, CA)

**YouthBuild VISTA Goal**:To increase the number of YouthBuild students advancing academically, earning a high school diploma or equivalency, succeeding in college, and or gaining employment.

**The objective of VISTA Assignment**:Our program requires assistance in raising awareness so that more young people and programs that serve them will be exposed to the opportunities available at Compton YouthBuild.

**Activity 1: Conduct a Needs Assessment**
- Step 1: Identify recruitment goals and set recruitment benchmarks and a timeline_
- Step 2: Conduct research to identify and document recruitment trends over the past few years._
- Step 3: Develop and conduct a survey of staff and members to identify best practices and challenges related to recent recruitment efforts._
- Step 4: Assess current opportunities and identify needs in order to meet recruitment goals and benchmarks established in Step 1 (if necessary, revise these goals)._
- Step 5: Document research and analysis into a final recruitment needs assessment._
- Step 6: Collect and review best practices from YouthBuild USA (YBUSA) website and YouthBuild (YB) programs throughout the country focusing on recruitment strategies._
- Step 7: Assist staff in the design of recruitment flyers, brochures, and marketing materials for recruitment_

**Outcomes**
- Gain a deeper understanding of the role within all program departments.
- A ‘Recruitment Needs Assessment for the organization.
- Research binder that includes recruitment trends.
- Staff/Member Best Practices Survey.
- Gain a deeper understanding of YouthBuild USA recruitment strategies.

**Activity 2: Develop Recruitment Partnerships**
- Step 1: Research and assess current and potential partners. Research the history and background of current and potential partners._
- Step 2: Create a “map of partners”, summarizing history, and how the partnership could benefit recruitment efforts._
- Step 3: Create a strategy to deepen current partnerships and initiate new partnerships:_
- Identify the appropriate staff and faculty to engage
- Outline the benefits YouthBuild has to offer to the postsecondary institution partner.
- Develop a set of questions and agenda items for the prospective partner.
- Step 4: Coordinate appropriate follow-up activities._
- Step 5: Assess the needs of the YouthBuild program and the partnering organization, and identify activities or services that each program could provide to the other._
- Step 6: Involve relevant program staff and identify staff who will be responsible for executing the work required for the partnership to develop._

**Outcomes**
- Gain an understanding of current and potential partnerships.
- Create a “Map of Partners” binder.
- Create a strategic plan to deepen current partnerships and initiate new ones.

**Activity 3: Create, design, and evaluate communication materials**
- Step 1: Create a recruitment calendar, working backward to identify key dates, deadlines, and benchmarks._
- Step 2: Create print materials to be used for recruitment efforts._
- Step 3: Evaluate the effectiveness of social media and print materials. Write an evaluative report._
- Step 4: Design and manage a social media recruitment strategy covering Facebook, Twitter, Snapchat, Instagram, etc. Work closely with Fund Development VISTA to ensure there are no conflicting messages._

**Outcomes**
- Create a “Recruitment Calendar”.
- Create updated marketing materials.
- Provide a “Social Media Evaluation”.
- Assist in designing and implementing a Social Media Recruitment Strategy.

**Activity 4: Plan and Coordinate Recruitment Events**
- Step 1: Identify the target audience for the event and design an event according to the interests/ needs of that group (young people, parents, partners)._
- Step 2: Create a survey to gather input and feedback from staff regarding possible events._
- Step 3: Collaborate with Executive Directors to identify a date and time for the event._
- Step 4: Draft a budget and agenda for the event._
- Step 5: Write an evaluative report documenting the steps taken to implement the event and identify successes and future opportunities._

**Outcomes**
- Plan and Execute a Recruitment event.
- Conduct “Event Survey”.
- Create an Event Budget and items needed list.
- Provide an event “Evaluation Report”.

**Capacity Building Products to be developed**:

- Creation of a Social Media Recruitment Campaign Strategy Plan
- Develop Recruitment and Referral Plans for Community-Based Organizations
- Development of a Recruitment Plan for all targeted programs

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