Manager Ii, Marketing

4 days ago

Milwaukee, United States Regal Rexnord Full time

SCOPE OF ROLE

The Marketing Manager will oversee integrated marketing for the Gearing industry, driving global campaigns for brand awareness, lead generation, pipeline acceleration, and revenue growth. Manage strategic customer segmentation, targeted campaigns, and programs to expand global market share through new customer acquisition, increased sales and retention, and successful product launches. Align activities with business goals by understanding customer workflows and market needs.

MAJOR RESPONSIBILITIES
- Guide and collaborate with business stakeholders on a targeted go-to-market (GTM) plan for the assigned business portfolio, covering market assessments, marketing strategy, segmentation, and programs to drive lead generation, upsell, cross-sell, and retention.
- Collaborating with the Divisional Marketing teams and Product Managers to understand and refine market segment needs and customer personas for aligning product positioning and messaging.
- Create resonating value propositions and messaging guidelines by translating research and divisional goals into actionable business insights, demonstrating a robust understanding of markets, customers, industries, products/services, and competitors.
- Suggest, develop, implement, and assess marketing campaigns across diverse customer personas and sales channels, including lead generation, thought leadership programs, webinars, event marketing, etc.
- Cultivate expertise and impact in designated vertical markets and associated products to enhance marketing campaigns. Partner with product marketing and the team to strategize and oversee activities that draw target audiences to our content (blog posts, whitepapers, reports, webinars, infographics, etc.).

MINIMUM QUALIFICATIONS

Experience and Skill Required
- A bachelor's degree in marketing, business or communication is required
- Prefer 7-10 years of experience in marketing programs and/or marketing campaigns
- Have proven experience of managing B2B campaigns
- Experience in Salesforce Pardot is preferred in setting up, executing, and analyzing campaigns
- Experienced with SEO and SEM tactics, keyword research and Google Analytics
- Ability to successfully manage multiple campaigns running at the same time and adhering to completion target dates and budget goals
- Understand current marketing trends
- Self-starter, desire to learn and contribute

LEADERSHIP COMPETENCIES

**Benefits**:
- Medical, Dental, Vision and Prescription Drug Coverage- Spending accounts (HSA, Health Care FSA and Dependent Care FSA)- Paid Time Off and Holidays- 401k Retirement Plan with Matching Employer Contributions- Life and Accidental Death & Dismemberment (AD&D) Insurance- Paid Leaves- Tuition Assistance

About Regal Rexnord- The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.-
Equal Employment Opportunity Statement

- Equal Employment Opportunity Posters

Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.

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