Communications & Marketing Specialist - Climate

1 week ago

Brooklyn, United States Nyc School Bus Umbrella Services Full time

**Are you a communications and marketing professional who is driven by purpose rather than profit? Do you have a passion for protecting our environment and improving the lives of our most vulnerable communities? Make a meaningful impact with NYC School Bus Umbrella Services Inc. (NYCSBUS), a pioneering not-for-profit organization that is revolutionizing student transportation. At NYCSBUS, we are not just about buses; we are about building a sustainable future and ensuring that every student, especially those with Individual Education Plans, can travel safely and sustainably to and from New York City schools.**

**We're on an ambitious journey to convert our entire fleet to electric vehicles by 2030. Join us and be at the forefront of an eco-friendly transformation in the school transportation industry. We're looking for dedicated individuals ready to innovate and eager to provide unparalleled transparency to the school districts we serve. Help us drive change and make a lasting difference in our community and planet.**

**NYCSBUS, in conjunction with the New York State Energy Research and Development Authority (NYSERDA), seeks a Climate Justice Fellow with experience in communications and marketing and a strong background in social media and data analysis. This role is essential in promoting our mission, engaging with our community, and driving the success of our EV transition project.**

**Primary Responsibilities**:

- ** Develop and implement comprehensive marketing and communication plans to promote our EV transition mission and driver recruitment.**
- ** Create and update NYCSBUS’s website content around our electrification initiatives and progress. Manage the electrification components of NYCSBUS’s website.**
- ** Coordinate across NYCSBUS electrification partners (Bronx Community College, the League of Conservation Voters, WRI, Calstart, and others) to implement the NYSERDA-funded Electric School Bus Center for Excellence.**
- ** Create engaging content that resonates with our mission and audience to help grow and manage our social media presence across various platforms.**
- ** Analyze data on social media trends and engagement to inform marketing strategies.**
- ** Collaborate with internal teams and external partners to organize promotional events and campaigns.**
- ** Create compelling narratives and marketing materials for a range of audiences, including parents, schools, and environmental groups.**
- ** Monitor and report on the effectiveness of marketing campaigns and strategies, providing insights and recommendations for improvement.**
- ** Stay informed on the latest trends in EV technology and school transportation to ensure our messaging is current and impactful.**

**Qualifications**:

- ** Minimum of 3 years of experience in communications, marketing, or social media management.**
- ** Experience creating website content and using Squarespace.**
- ** Strong analytical skills with experience in social media data analysis.**
- ** Excellent written and verbal communication skills.**
- ** Creative thinker with the ability to develop innovative marketing strategies.**
- ** Passionate about sustainability and environmental initiatives.**
- ** Ability to work collaboratively in a team environment.**

**Travel**:

- ** Travel is required between our six depots across the four boroughs (Brooklyn, Bronx, Queens, Staten Island).**

**What We Offer**:

- ** Compensation: $70-80k based on experience.**
- ** A competitive benefits package.**
- ** A dynamic and supportive work environment.**
- ** Opportunities for professional growth and development.**
- ** The chance to be part of a meaningful project that impacts future generations.**

**Eligibility**:

- ** Current New York State residency and ability to work in New York State full-time for 12 months.**
- ** Commitment to the entire 12-month fellowship and to assisting NYCSBUS in advancing climate justice and clean energy priorities for disadvantaged communities.**
- ** Current membership of a Priority Population as defined on NYSERDA’s **Clean Energy Workforce Development Definition page.** “Priority populations” include**:

- ** Veterans;**
- ** Individuals with disabilities;**
- ** Low-income individuals whose household’s total income is below or at 60% of the State Medium Income or whose household has been determined eligible for or is receiving assistance through the Home Energy Assistance Program (HEAP), Temporary Assistance for Needy Families (TANF), Supplemental Nutrition Assistance Program (SNAP), or other human service benefit programs;**
- ** Incumbent or unemployed fossil fuel workers;**
- ** Previously incarcerated individuals;**
- ** 16- to 24-year-olds enrolled in or have completed a comprehensive work preparedness training program such as those offered by Boards of Cooperative Education Services (BOCES), technical high schools, Conservation Corps, YouthBuild, and AmeriCorps. The training program must include rigorous clea

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