Vp Category Strategy and Insights

**BODYARMOR Sports Nutrition (BASN) **is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the **BODYARMOR** **Sports Nutrition **team - which consists of **BODYARMOR** and **POWERADE** brands. **BODYARMOR Sports Nutrition **exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies**, The Coca-Cola Company**, which acquired **BODYARMOR** in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.

**BODYARMOR** is looking for a **VP, Category Strategy & Insights** to join our team.

The role is responsible for driving category insights and expertise, delivering sales analytics & reporting, shaping our selling strategy, and leading consumer & shopper research at BODYARMOR Sports Nutrition. This role leverages various knowledge sources and systems to provide fact-based insights to influence decision making at the highest levels, shape corporate strategy, understand trends and competitive set, and lead results through powerful internal and external story telling.

This senior level department leader must lead by example - Providing inspirational and supportive leadership to the team, with the keen ability of identifying individual strengths and utilizing those strengths to facilitate growth within the organization.

They must demonstrate natural curiously and hunger to win, and the ability to leverage industry trends to unlock growth strategies. In a fast-moving environment, they must respond well under pressure at an executive level, while leading a high performing team of 17 individuals through change and growth for the future. The ultimate objective of this role is to give sales and other internal teams the tools and resources they need to overachieve against their goals by providing the insights to make effective decisions and successfully lead our BASN brands into the future.

This role will report to the Chief Operating Officer.

**RESPONSIBILITIES**:
Strategic and Tactical Leadership
- Responsible for support and external influence to bottlers and customers at senior levels of their organizations.
- Weave together insights from all knowledge resources and systems that includes data from scanned consumption, shopper panel, POS, bottler reported, manufacturer reported, etc - to provide well-informed, fact-based thought leadership and to help shape short
- and long-term business strategy.
- Lead efforts to publish standardized business performance reporting for daily, weekly, monthly, and quarterly distribution and continue to push for improved execution of reporting and analytics
- Provide ongoing analysis of category, platform, brand, pack, and flavor trends using company shipments, distributor depletions and retail scan & shopper panel data
- Lead selling strategy effort to support successful sell-in of top corporate priorities, and influence retailer and bottler decision-making with the goal of getting more than our fair share of space and support. This is executed through development of selling tools to influence how retailers and bottlers need to change to win in a complicated and competitive retail landscape filled with macro trend shifts and changing consumer & shopper needs. The selling tools include selling deck templates and turnkey category management tools that speak to broad trends, enabling them to be tailored for each customer/bottler to offer relevant insights and local recommendations.
- Lead development and implementation of primary reporting platform (Tableau) to support broad real time insight updates for the sales team, senior management team and other departments. This platform collects and synthesizes a variety of data sources that include depletions, scanned consumption, shopper panel, trade spend, shipments and other financial data.
- Lead Look of Success (LOS) and Order of Entry process to maximize corporate revenue and profit, support company priorities and drive category sales. This process is done leveraging a variety of inputs from scanned consumption, shopper panel and POS sourced data.

Cross Functional Partnership and Leadership
- Work with management and other functional teams to deliver and evolve insight and analytical reporting based on changing needs of the departments.
- Leverage insights gathered from sales and marketing teams, combined with data from sales insight tools, to diagnose product performance issues and form well-informed solution recommendations.
- Deliver and communicate tailored strategy and marketing insights to provide critical and up-to-date analytics to influence decision making regarding corporate strategy, innovation and consumer communication. L