Marketing Director

2 weeks ago

Baltimore, United States Mindgrub Full time

**Job Overview**:
At Mindgrub, we aspire to build technology that unlocks human potential. Our mission is to produce work that makes lives better, jobs easier, and helps businesses thrive.

As the Marketing Director, you will play a pivotal role in driving lead generation and developing campaign strategies to promote our services to businesses. This position offers the opportunity to lead innovative marketing initiatives and contribute to the growth and success of our organization. We are looking for a dynamic B2B marketing leader who thrives in a fast-paced environment and can bring fresh ideas to the table. If you are passionate about technology innovation and have a strategic mindset when it comes to marketing, we invite you to apply. _The position is contract-to-hire._

**Responsibilities**:
**Lead Generation Strategy**:

- Deliver MQL's.
- Develop and implement comprehensive B2B lead generation strategies to drive business growth in partnership with our "lead generation" BDR team.
- Utilize market research, industry trends, and customer insights to identify target markets and potential clients.
- Collaborate with sales teams to align marketing efforts with sales objectives and generate high-quality leads.

**Customer Journey / Customer Experience**:

- **Understand the Customer Lifecycle**: Gain a deep understanding of the customer journey from initial awareness to post-service engagement, identifying key touchpoints and opportunities for enhancing the overall experience.
- **Develop Customer Personas**: Create detailed customer personas based on research and insights to tailor marketing efforts and service delivery to meet the diverse needs and preferences of different client segments.
- **Map the Customer Journey**: Map out the entire customer journey, including all interactions and touchpoints with the company, to identify pain points, gaps, and opportunities for improvement.
- **Align Marketing Strategies**: Develop marketing strategies that align with each stage of the customer journey, focusing on building awareness, generating leads, nurturing relationships, and fostering loyalty and advocacy.
- **Integrate Marketing and Service Delivery**: Collaborate closely with service delivery teams to ensure that marketing messages align with the actual client experience, delivering on promises made and exceeding client expectations.
- **Implement Feedback Loops**: Establish mechanisms for collecting feedback from clients at various stages of the journey to gather insights, identify areas for improvement, and make data-driven decisions to enhance the customer experience.
- **Leverage Technology**: Utilize customer relationship management (CRM) systems, marketing automation tools, and analytics platforms to track customer interactions, personalize communications, and measure the effectiveness of marketing efforts.
- **Empower Employees**: Train and empower employees across the organization to deliver exceptional customer experiences, ensuring that everyone understands their role in supporting.

**Campaign Development and Management**:

- Plan, execute, and oversee multi-channel marketing campaigns to promote our professional services to our target industries.
- Develop compelling messaging and positioning for campaigns that resonate with our target audience.
- Assist with client nurturing programs.

**Content Strategy and Creation**:

- Drive targeted content strategy and oversee the creation of high-quality content, including newsletters, whitepapers, case studies, blog posts, videos, social content and more.
- Ensure content is tailored to target different stages of the buyer's journey and aligns with overall marketing objectives.
- Work closely with internal teams and external partners to develop content that showcases our expertise and addresses the needs of our target audience.
- Sales enablement and marketing automation.
- Explore and implement AI-driven tools for content generation and personalization.
- Stay updated on emerging AI technologies in marketing.

**Website Management**:

- **Understand the Target Audience**: Gain a deep understanding of the company's target audience, their needs, pain points, and preferences to ensure the website content and design resonate with them.
- **Define Clear Objectives**: Define clear objectives for the website, whether it's to generate leads, showcase expertise, provide valuable resources, or facilitate client communication, aligning them with overall marketing and business goals.
- **Optimize User Experience (UX)**: Prioritize user experience by ensuring the website is intuitive, easy to navigate, and mobile-responsive, providing visitors with a seamless and engaging browsing experience across devices.
- **Create Compelling Content**: Develop high-quality, relevant content that educates, informs, and engages visitors, demonstrating the company's expertise and value proposition while addressing the needs and concerns of the target audience.
- **Implement SEO B

  • Director of Marketing

    2 weeks ago

    Baltimore, United States Tate Full time

    Current job opportunities are posted here as they become available. Location: Tate, Jessup, Maryland, USA. Reporting to: Divisional Marketing Director Kingspan Data & Flooring Duration of role: Permanent Hours of work: Full time About Tate: At Tate we are passionate about everything we do. As an independent brand, operating within the Kingspan Group, Tate...

  • Director, Product Marketing

    1 month ago

    Baltimore, United States CreditXpert Full time

    Job Overview The Director, Product Marketing will lead efforts to promote and shape messaging of CreditXpert's core predictive analytics platform to the mortgage lending community. As the Director, Product Marketing, you will be responsible for developing and driving the success of our go to market and message strategy by collaborating with Product, Business...

  • VP of Growth Marketing, Single Tickets

    4 days ago

    Baltimore, United States Mobile Marketing Association Full time

    JOB SUMMARY Responsible for all facets of the Baltimore Symphony Orchestra’s acquisition and recapture of single ticket audiences. This role is responsible for meeting or exceeding earned revenue and ticket sales goals on single tickets and multi-single ticket purchases for all live and digital streaming performances. Also, she/he oversees activities that...

  • Director of Marketing

    4 weeks ago

    Baltimore, United States John Gore Organization Full time

    Summary The Regional Director of Marketing is a demonstrated leader, creating and executing fully integrated advertising and promotional campaigns for all Broadway presentations of BAA in Baltimore along with marketing duties for the France-Merrick Performing Arts Center Presentations and M&T Bank Exchange. This is a data-driven role, and the Regional...

  • Director, Sales and Marketing

    5 days ago

    Baltimore, United States Study Hotels Full time

    The Study at University of Chicago is looking for a dynamic, personable, and attentive Director, Sales and Marketing to be a part of our team. This is an exciting opportunity to join a growing brand that focuses on the needs of university markets while providing an elevated experience. Every detail is meticulously thought out to enhance the guest experience,...

  • Director of Sales

    2 weeks ago

    Baltimore, United States Best Western Premier Panbil Batam Full time

    Job Description Please Send Your Resume to execadmin@bwhotelbaltimore.com We’re searching for a motivated team player with outstanding business skills to be the next director of sales and marketing at our busy hotel. You’ll be in charge of developing a revenue management strategy to maximize profitability for everyday sales in areas such as rooms,...

  • Director of Sales

    1 month ago

    Baltimore, United States Best Western Premier Panbil Batam Full time

    Job Description Please Send Your Resume to execadmin@bwhotelbaltimore.com We’re searching for a motivated team player with outstanding business skills to be the next director of sales and marketing at our busy hotel. You’ll be in charge of developing a revenue management strategy to maximize profitability for everyday sales in areas such as rooms,...

  • Earth9 Inc.: Director of Marketing

    5 days ago

    Baltimore, United States Toyota of Redlands Full time

    Product : Hero on Earth is the name of our new 3D Video Game. Location: Remote Job Type: Full-Time About Us: Hero on Earth is a new 3D video game. We are looking for a Director of Marketing to help us lead our Marketing team. We are a team of passionate Gamers and Developers looking to disrupt the video gaming industry with our creativity. Job...

  • Director of Sales

    3 days ago

    Baltimore, United States Montage International Full time

    Director of Sales & Marketing - EC page is loaded Director of Sales & Marketing - EC Apply locations USA – MD – Baltimore time type Full time posted on Posted 2 Days Ago job requisition id R34308 Live Your Passion. Add Your Magic. At Montage International, we are doing something different, something exciting and it takes passionate people to bring our...

  • Franchise Marketing Director

    4 days ago

    Baltimore, United States Beacon Street USA Full time

    Overview: InvestorPlace is looking for a Franchise Marketing Director with a passion for driving revenue through subscriptions, a commitment to quality publishing, and a strong focus on making connections with our readers and prospects. As a Franchise Marketing Director, you will be responsible for leading all the marketing for one of the major franchises...

  • Director of Marketing

    4 days ago

    Baltimore, United States Real Time Medical Systems Full time

    Director of MarketingThis is a hybrid role based out of Baltimore, MD with frequent travelReports to: CEOClassification: ExemptJob purpose summaryProvider Partners Health Plans “PPHP” is seeking a Director of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through tech-enabled, value-based care....

  • Director of Marketing

    2 days ago

    Baltimore, United States Real Time Medical Systems Full time

    Director of Marketing This is a hybrid role based out of Baltimore, MD with frequent travel Reports to: CEO Classification: Exempt Job purpose summary Provider Partners Health Plans PPHP is seeking a Director of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through tech-enabled, value-based care....

  • Area Director, Retail Marketing

    2 days ago

    Baltimore, United States Bluegreen Vacations Full time

    Location: Location: Area Director, Retail Marketing in Baltimore, MD by Bluegreen Vacations **Location:** **Experience:** Not Specified **Job Description** Its not only in our 65+ resorts across the U.S. and Caribbean, or even our 210,000+ owners and their guests. It is our associates- the people who work here and create remarkable vacation experiences for...

  • Executive Director Marketing Insights

    5 days ago

    Baltimore, Maryland, United States Johns Hopkins Medicine Full time

    POSITION SUMMARYThe Executive Director, Marketing Insights & Analytics reports to the Chief Marketing Officer of JHM with a focus on driving the insights agenda to support marketing as well as developing business and marketing campaign analytics. This position will provide a strategic and business mindset in the broader healthcare landscape to devise the...

  • Director of Meetings

    3 days ago

    Baltimore, United States Mosaec Full time

    Remote, The Pet Industry Distributors Association (PIDA) seeks a full-time Director of Meetings & Marketing for our small, independent, not-for profit trade association. This is a newly created position and is fully remote. PIDA’s president is based near King of Prussia, PA, and its Manager of Member & Attendee Engagement is based near Bel Air, MD. Strong...

  • Director of Marketing-- Provider Partners Health Plans

    1 week ago

    Baltimore, United States Real Time Medical Systems Full time

    Job DescriptionJob DescriptionDirector of MarketingThis is a hybrid role based out of Baltimore, MD with frequent travelReports to: CEOClassification: ExemptJob purpose summaryProvider Partners Health Plans “PPHP” is seeking a Director of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through...

  • Director of Marketing-- Provider Partners Health Plans

    7 days ago

    Baltimore, United States Real Time Medical Systems Full time

    Job DescriptionJob DescriptionDirector of MarketingThis is a remote role with frequent travelReports to: CEOClassification: ExemptJob purpose summaryProvider Partners Health Plans “PPHP” is seeking a Director of Marketing to provide overall leadership, market awareness and direction, focused on redefining senior care through tech-enabled, value-based...

  • Associate Media Director

    3 days ago

    Baltimore, United States Response Labs - A Digital CRM Marketing Agency Full time

    Response Labs is seeking an Associate Media Director to join our team at our Arlington, VA or Baltimore, MD office. The Opportunity As an Associate Media Director, you will be responsible for assembling full-funnel, cross-channel paid media campaigns. You will provide thought leadership recommendations, insightful results and key optimizations for campaign...

  • Marketing Director

    2 weeks ago

    Baltimore, United States Mindgrub Full time

    Job OverviewAt Mindgrub, we aspire to build technology that unlocks human potential. Our mission is to produce work that makes lives better, jobs easier, and helps businesses thrive.As the Marketing Director, you will play a pivotal role in driving lead generation and developing campaign strategies to promote our services to businesses. This position offers...

  • Director of Technical Product Marketing

    1 month ago

    Baltimore, United States Shift5 Inc. Full time

    Shift5 is the observability platform for onboard operational technology (OT). We’re a rapidly growing scale-up that specializes in cybersecurity, predictive maintenance, and compliance for operational technology (OT) systems across Defense, aerospace, and rail. We are a collaborative, passionate, and driven cadre of dynamic, multidisciplinary experts and...